Every year Dupe tries to find a product angle that has a shot of breaking the internet. In 2024 we mainstreamed visual similarity search and ended up on The Today Show, in 2025 we launched conversational commerce and went to #1 in the app store, beating ChatGPT. This year we're going to go after one of the (insanely) fastest growing segments in genZ commerce... fragrances, with agentic commerce baked in. What it looks like, pre-launch, behind the scenes... I test formats for content until we go predictably viral, so that when launch day comes around, going viral is inevitable. Here's an example of a ugc test. LMK if you've seen content click in the fragrance space recently, or if you have ideas I can try here, publicly 🙏🏼, looking to launch in a few weeks.

America dupes before it sleeps. I don't make the rules. @dupeapp

This founding team is him. @dupeapp

For folks into parfums, edp, edt, what are some grail scents and parfum houses? Doing research for Dupe. Thanks!

.@dupeapp’s team grew daily revenue by 600% this quarter, so Ramin and I in the mountains planning our way to get to the 10x benchmark by end of year. Get yourself a cofounder you like vacationing with ❤️

We just wrapped back-to-back record revenue months at @dupeapp, and this month we hit an all-time high for new user signups. That makes it the perfect time to hand the reins of marketing to someone who's done it at the highest level, helping both hyper-growth startups and some of the world's largest consumer apps scale. We're incredibly excited to welcome Dupe's first Chief Marketing Officer, Wallace Lee. Over the past decade, Wallace has led growth at some of the most iconic consumer products in the world, including @Venmo, @PayPal, @Honey, and more. We've had the opportunity to work closely with him as an advisor, and he's consistently impressed us with his strategic thinking, creativity, and ability to execute across every stage of growth. He brings a complementary skill set that builds on the incredible marketing foundation our team has already created, and we couldn't be more excited for what's ahead. Chart go up! 📈😊

All time high sign ups at @dupeapp and we're still just lacing up for 2026, Q4. 100% organic but will pour $$ on the fire with new unlocks in place.

GM, a quick video of how coupon app @Phiaco_ runs its scam (and some content on how and why below). 1. A user goes to @dupeapp to find their next fav product (imagine this is your fav YouTube creator doing the hard work of driving a click after painstakingly making content) 2. User clicks link on Dupe after doing their research. Dupe should get credit for this sale at checkout, we created the demand. 3. Phia surreptitiously tracks the user to the checkout page. The moment a user is ready to buy, Phia takes over the page and says “hey how about a coupon”? This is explicitly unallowed by networks like Rakuten, because it robs other publishers of the sale they rightfully drove. 4. Of course a user is going to want to see if a coupon is available, so they tap the button. Phia now takes over the user’s cookies and claims that they drove the sale. Original publisher/creator gets hosed. This is the exact playbook Honey got in trouble for just last year. The funniest part is most times there are no available coupons to use… but they get credit anyway. Why do Phia and other coupon apps do this? Simple… they have no clue how to generate demand on their app, their revenue is predicated on other apps and publishers to do the hard work to get the user to a checkout so that Phia can claim the win. Why else? They just raised a lot of money and burn a lot of money and need to show that they know how to make money so they can raise again. Except… it’s all a bunch of cope. They have no demand gen. Downstream impact is brands have no clue how good their publishers actually are because they can’t attribute the checkout correctly. Brands also lose money because they had to discount an item unnecessarily. Publishers and creators all lose money. It’s a scam. This is good reporting by @oliviasolon and @business. We’ve already reported this behavior to Rakuten and others multiple times, Phia tells them they’ve fixed it but some time passes and they go back to doing the same thing again, they’re hoping no one is looking too closely.

Don't mean to peddle stuff on here but we've been testing a "Steals" section on Dupe for a bit (the most insane deals on the web) and just ran into this brand selling dope looking comforters and shams for under $40 a la 80% off... dupe.com/steals/linensandhut…

What locking in at @dupeapp looks like in 2026. More people are discovering Dupe, and the vast majority of that growth, roughly 70–75%, is organic. At the same time, we've brought a number of upgrades to our matching algo, improving our ability to understand what shoppers are actually looking for and are likely to purchase. As Dupe grows, the platform becomes increasingly effective at connecting shoppers with products they're likely to love. Better recommendations lead to greater confidence, which in turn drives higher engagement, stronger conversion, and more purchasing activity across the platform. The data reflects that while our audience is growing quickly, shopper engagement and purchase activity are growing even faster. We're actively investing in our partnerships in fashion, accessories & beauty. If you're an affiliate manager in this space in a top 100 brand we'd love to show you how Dupe can help you grow your sales FAST. Reach out and i'll get you in touch with our partnerships team. Finally, we've doubled our team size this quarter and are bringing on more critical hires by end of June, starting with a Staff Designer ($10k bounty included) 👉🏼 lnkd.in/esKu8uCP

Dupe is hiring another staff designer. Bounty included  👉🏼 app.onliftoff.com/hire/tCzAD… Perks (outside of Dupe being a bad ass co.): 0. 🚨 Fully paid for non-Chinese GLP1 (Ozempic, Mounjaro or Zepbound) 1. Blazing fast computer 2. Unlimited claude tokens 3. A monthly credit card for permissionless SaaS purchases 4. Designer blue-light blocking glasses to assist with work focus matching your prescription (Zeiss Smartlife lens fitted) 5. Autonomy up the waazoo (most people don't know what to do with this when they get it) 6. Extreme ownership on features that millions of users will use

One of our partners didn't think giving @dupeapp a higher CPA would move the needle that much, but a few months ago they took a flier after weeks of us going back and forth trying to get them to say yes. Fast forward 2 months and: we 5x'd their sales through Dupe, lifted AOV by 45%, and almost doubled conversion rate. They were so over the moon they sent me a custom Dupe rug as a gift 😂 but I have no clue where to put it. Our matching algo is magical! Dupe is the future layer of commerce and a ready-to-go platform with millions of high intent buyers looking for their next thing. We're adding new partners daily and we eat the cost of catalog enrichment and buyer matching. Google's CPA is often 75%-100% higher, not partnering with Dupe in 2026 is simply imprudent.

Shipping a new upgrade to @dupeapp website to see if ppl like it, look for “cloud couch” (the most searched dupe in history). What we dis before: search results based on semantic and visual similarity. What this experience does: vetted, comparative, research informed picks.

Hey @elonmusk why does looking up Dupe dot com on @Grokipedia only list us under a bullshit lawsuit we were forced to fight by a plethora of multi billion dollar companies and not for the fact that we brought product similarity search mainstream to tens of millions of people, that we were highlighted for this on The Today Show etc? Also Grok’s take on the settlement is completely wrong, it just hallucinated shit, tf?

We're hiring a professional Head of Creator for Dupe.com Location: East Coast (NYC Ideal) Salary: $150k-$200k Equity: $250k-$500k If you're a beast at running a UGC agency but want to pivot your career to a startup with extremely valuable equity + fast moving/demanding/accomplished team, this is a good time to look at Dupe and hit me up in my DMs for a generational op. ----- Dupe is building the front door for intelligent and confident shopping on the internet. It's the first consumer brand in the AI commerce era. Launched in April 2024, we're already doing what most shopping apps only talk about: actually saving people money at scale. We’ve been featured on The Today Show, built an extremely viral brand, and are now pulling over a million people a month into our product. You’re going to build a world class, repeatable, and scalable organic content machine and in doing so, you’ll become one of the few hands-on technicians directly responsible for building ecomm’s first AI native consumer brand (a $5T market). Your Mission - Build a best-in-class creator program others want to copy - Scale to 50+ high-performing creators in 90 days with repeatable systems - Design comp that turns creators into earners (retainers, bonuses, affiliate, milestones) - Foster a community that drives organic advocacy - Own content strategy: scale winning formats while enabling creativity - Make Dupe a top destination for UGC creators across platforms Day-to-day responsibilities - Lead weekly calls, 1:1s, and reviews — act as coach + morale driver - Coach creators on hooks, storytelling, CTAs, delivery, and authenticity - Build scalable systems: briefs, onboarding, workflows, and training content - Own approvals — enforce legal guardrails without slowing output - Design and optimize creator incentives (bonuses, leaderboards, milestones) - Run fast A/B tests across formats and platforms; turn insights into action quickly - Build and manage affiliate program (assign pages, track GMV, drive monetization) - Stay ahead of trends and translate them into content strategy - Report performance and strategy to exec team - Manage budget to drive strong ROI from creators You must demonstrate - Built and scaled UGC creator programs-networks, not one-offs - Strong coach: can quickly diagnose and improve creator content without discouraging them - Skilled at sourcing creators early (Side Shift, TikTok Shop, Discord, etc.) - Designed performance-based comp that motivates top creators - Deep understanding of authenticity (“FaceTime effect”) and how to develop it - Built engaging, high-retention creator communities - Systems-minded: briefs, onboarding, approvals, comp - built for scale - Strong, up-to-date instincts across TikTok, IG, Facebook, and Shorts

Interviewing someone who just said "My girlfriend is a fashion stylist, she literally styled Michael Jackson's family for the Met Gala yesterday, she and her coworkers use Dupe." Narrative violation, Dupe isn't just for budget shopping...