We make real purchases and share direct-to-consumer marketing & UX insights. Proud product of @barrelny. Listen to our podcast: https://xitter.cf/t.co/l6obz49mK4
Joined September 2021
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In September 2021, we launched DTC Patterns as a marketing research project, and a year later it has 150+ articles from over 80 brands engaged in DTC #ecommerce...and we're still going!
Sign up to receive DTC Patterns insights directly to your inbox: barrelny.com/dtc-patterns?ut…
Tini Lux (@tiniluxjewelry) is a DTC hypoallergenic jewelry brand that combines style, comfort, and accessibility.
With their innovative approach to jewelry shopping, Tini Lux uses their Interactive Earring Stacker to boost their customer’s AOV & increase engagement on the site.
ALT Tini Lux's How to Ear Stack landing page
Read more here barrelny.com/dtc-patterns-ar…
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Founded by @Aishwarya228, Brightland is a direct-to-consumer specialty olive oil and balsamic vinegar company that brings their delicious flavors to life on their packaging.
But wait, there's more!
They also offer bundles of their most loved products for easy gifting.
ALT Brightland’s box and Mini Gift Set
This renowned brand goes beyond commerce on their website, using it as a platform to champion environmental consciousness and conservation through the art of storytelling.
To listen to the full podcast on @patagonia, visit the link in the comments below 🔗
On our podcast, we’ll be highlighting brands with exceptional experiences and sharing patterns we published on our website. You can learn more at DTCPatterns.com
Full episode here 🔗 podcasters.spotify.com/pod/s…
Use your emails to craft a brand or product story 📧
Emails are typically viewed on a mobile device, meaning brevity is key.
For example, @eastforkpottery uses lifestyle imagery and bright illustrations to highlight their product launches.
ALT East Fork uses email marketing to highlight their color story and foundations of the Coupe plate.
Renowned for its high-quality craftsmanship, @BIRKENSTOCKUSA builds customer loyalty and increases lifetime value (LTV) through their membership program.
The benefits include exclusive products, discounts, free ground shipping on every order, and a streamlined checkout.
ALT Birkenstock's Member Access Shop's exclusive products
Read more about @BIRKENSTOCKUSA's loyalty program + website here 🔗 barrelny.com/dtc-patterns
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Loyalty is key🔒
Building lasting relationships with customers is a top priority.
It can help:
1️⃣ Maintain customer retention
2️⃣ Boost customer lifetime value (LTV)
3️⃣ Foster greater brand trust
Here are some examples of how ecommerce brands showcase their loyalty.
ALT DTC Insights: Loyalty
Missed our recent podcast episode? Here's a sneak peek🎙️
Tune in as we discuss the innovative size selector tool and how @Fabletics combines style and function to cater to diverse body types, ensuring a perfect fit for every fitness enthusiast.
Link in the comments!
#podcast
Subscribe to stay updated on the newest episodes 🎙️open.spotify.com/episode/0W8…
California-based jewelry maker, @gorjana_brand, creates timeless jewelry for every occasion at an affordable price.
They take a localized approach on their website which captures the attention of potential buyers through on-site personalization.
#insights #marketing
ALT Personalization on the Homepage
To read how theyve revolutionize jewelry shopping with their website, visit here barrelny.com/dtc-patterns-ar…
@theoliveandjune, long-lasting nail care products and services at affordable prices, brings nail education and marketing to their customer’s fingertips through their Olive University educational resource hub.
ALT Olive University's Landing Page
Read more on how they've mastered the art of nail design at home with Olive & June's online educational hub 💅 barrelny.com/dtc-patterns-ar…
Discover how @native_cos 's aluminum-free natural deodorant increase their customer's average order value with a:
1. loyalty program
2. compelling product detail page
3. bundle builder
At Barrel, we make real purchases and share direct-to-consumer marketing & UX insights.
ALT Native's website, loyalty program & bundle builder
To learn more, visit our website barrelny.com/dtc-patterns
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@CarawayHome is a home goods brand with a mission to raise the standards of cookware.
Their high standards of design is evident in their unboxing experience.
🧵 A THREAD 🧵
DTC Patterns retweeted
Caraway products are shipped in a branded, recycled cardboard package. Individual product pieces are held in cloth bags for long-term protection.
Pieces are nested in place within the package with secure, yet minimal custom cardboard pieces for protection.
ALT Caraway’s unboxing experience includes cloth bags for each piece
DTC Patterns retweeted
Comfort is just a few clicks away!
@brooklinen uses their website & product quiz to help customers find the right product(s) for their home 🏠
For more, visit 👉 barrelny.com/dtc-patterns.
ALT Brooklinen's website
