Stefanie (@drstefdirusso) header
Stefanie (@drstefdirusso) profile picture

Lifelong designer. Former academic (PhD DT). Current strategy x design. Frequent lecturer. Sometime writer. Tweets my own.

orbiting around the fridge
Joined July 2011
Photo by Stefanie (@drstefdirusso)Photo by Stefanie (@drstefdirusso)Photo by Stefanie (@drstefdirusso)Photo by Stefanie (@drstefdirusso)Photo by Stefanie (@drstefdirusso)Photo by Stefanie (@drstefdirusso)Photo by Stefanie (@drstefdirusso)Photo by Stefanie (@drstefdirusso)Photo by Stefanie (@drstefdirusso)
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Next time someone asks for a definition of #DesignThinking, ask them to look through these two tables from @drstefdirusso's Ph.D.
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Stefanie retweeted
Why is the AI backlash growing? Outside of coding (where there is clear value), and a handful of other domains (e.g. brainstorming), Generative AI has been a net negative for society. GenAI has been undermining secondary and college education, opening up mass surveillance, increasing disinformation, delusions, impersonation, phishing, and other forms of cybercrime, nonconsensual deep fake porn, bias in employment and other domains, and economic disparity, drowning the world in slop and unwanted, over-leveraged environment-damaging data centers that risk causing a recession. Simultaneously it has empowered a bunch of people who want to privatize almost all the gains while leave all the downsides to society, taking almost zero responsibility. I don’t think we are better off than we were four years ago. Some of this is technical (LLMs aren’t reliable), some of it is political/economic (such as the utter lack of responsible regulation). Most of this was predictable. Almost none of it is good. All that said, I honestly believes some future form of AI might be great. But Generative AI has hurt more than it has helped, and been managed irresponsibly. It’s no wonder many people have had enough.
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wanted to say hi to some old twitter friends. are the chats still happening in this pond or have they gone elsewhere? @johnmaeda @movito @redesign @strategy_chris @djp1974 @jonnyschneider @peterme
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gosh its been a while. how hot is this flaming dumpster fire, everyone?
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😂😂
I started at Google 10 years ago. I do no work, but attend every meeting and just say "I'm not sure this acknowledges the systemic inequities in society." I'm now the SVP Product. I make $6M/year and have no idea what's going on.
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Yup!
I worked on iOS 7, and I can tell you for sure that none of the push toward flatness was about making things better for people. Banishing skeuomorphism was all about how the software looked, not how it worked.
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That crashes every time you close the lid …
The new MacBook Air. Supercharged by M2. With an impossibly thin design. All-day battery life*. And a stunning 13.6-inch Liquid Retina display. Don't take it lightly. Coming next month. *Battery life varies by use.

Context switching is draining & is the most under-appreciated skillset of product managers. Chart from McKinsey: Where do PMs spend time?
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people crapping on 'design thinking' are tiresome. instead, i'd love to hear from folks how they address the reality that there are way more problems (like, a factor of a 1000) that warrant design approaches than there are designers to address them.
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Do you know what worked? A clear vision. Design-led development. Weekly demos to deciders who always made the call on what to do next. Clear communication between cross functional teams. Honest feedback. Managing risk as a function of the rate of actual progress toward goals.
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Replying to @drstefdirusso
Bashing “design thinking” has become virtue signaling for a certain kind of design type.
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Someone explain to me what is the point of this thread? If you’re trying to imply the practice is BS you could argue that easily for a lot of “accepted” roles (brand?strategy?agile?). The design bashing is getting a little passé now
I still don’t know what “Design Thinking” actually means.
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At the risk of opening up that whole “designers can/should be a PM” can of worms…this is literally all strategic design work -at least it’s what I do
How do I create a Product Strategy when all the CEO gives me is a revenue target? Lots of people have been asking me this recently, so let's get into it. A thread 🧵
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And digital prototypes/mocks are often quicker done in ppt or keynote !
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This is a great example!
Replying to @drstefdirusso
Logitech would also be another. Hiring a Chief Design Officer and developing diverse product lines away from "everything black and masculine". UE Boom a prime example, alongside gaming chair collab with Herman Miller. store.hermanmiller.com/gamin…
Replying to @drstefdirusso
A local example would be "The Warehouse" in NZ. High, volume low overheads retailer making a big transformation internally through design capability building. Unsure if it's "mature" yet, but certainly on the journey. thewarehouse.co.nz/
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Replying to @drstefdirusso
These are hard to find. Decathlon seems a good, lasting example.
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Design Twitter friends- what would you say are your go to examples on best practice / success stories of design transformation and/or operationalising design practice? (Preferably not companies that were already design driven at inception)
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Eg. Company going from low design maturity to very high
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Is product design the new UX? I've seen a handful of thoughts and articles where people seem to be lamenting the rise of product design at the expense of other areas of design (UX, Marketing Design, etc.) But it also looks like it's what the cool kids want to do. 🤔
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