Founder & CEO of Catalyst Group | Global Marketing, Entertainment, and Music | Singapore + Dubai + London
Singapore
Joined February 2010
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How epic is this? Crazy innovation.
Excuse the mess but I made a @WARDOGS OBS plugin that detects when you are downed and can display your squad mates feed from sources like discord share screen, NDI, VDO.Ninja or just another persons twitch stream (usable if they are low latency mode)
It even adds a nice little frame with their name and cam functions like grain etc (customisable)
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Been in Singapore 15 years this month. Today was the first time I saw someone flossing in a McDonald's 🥲
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Controversial topic with governments recently, but what is the definition of esports? My take:
open.substack.com/pub/drew7u…
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Depends entirely who the advertiser is and what they sell, or what's worked for them historically. There's also top of funnel and bottom of funnel marketing - both have purpose and value.
Engagement is not the same as influence and I feel like advertisers—at least the ones I talk to semi-regularly—are starting to figure this out.
Big number =/= success. Smaller number with good conversion is 1000x more valuable.
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The #BaliMajor has now overtaken the ESL One Berlin Major with ~330,000 peak viewers, and it's going to do the same for hours watched (10.8m) too. Awesome stuff.
@EPULZEgaming @ioesportsgg
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Lots of talk about stagnation of advertising money in #esports, and I'm not surprised. The industry hasn't moved quickly enough with mainstream marketing trends and demographics, and it's filled with people trying to inflate a bubble because it looks good (a🧵)
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6/7 The value in esports for sponsors is access to this highly valuable demographic, but entering this ecosystem has become stupidly expensive as the cost of teams, salaries, and events skyrocket.
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