Dr. Heather Dretsch retweeted
Although Gen Alpha slang confuses its older generations, this youthful group might not be that different from their Millennial parents. ☝️
trib.al/eIm4JNG
Dr. Heather Dretsch retweeted
Generation Alpha, the youngest generation, born between 2010 and 2024, is quickly emerging as an influential demographic and is poised to shape society like never before.
goodmorningamerica.com/livin…
How Marketers Can Connect With Generation Alpha salesforce.com/blog/generati… via @salesforce
Dr. Heather Dretsch retweeted
TikTok is ALL the rage – especially among Gen Z. 📲
Heather Dretsch, assistant professor of marketing, explains how brands can tailor the narrative they’re building on social media by better understanding the Gen Z mindset & motivation.
Read more. ➡️ ow.ly/jbSM50Lb286
Brands offering behind the scenes peeks are building meaningful relationships their followers - here’s what we found in our recent data:
@NCStatePoole assistant professor of marketing Heather Dretsch explores what it means for local businesses building and managing Instagram feeds for their brands. ow.ly/S3qr50IRg7T
“Me time” is valuable if you think about it as such!
Marketing Profs. @rebecca_reczek and @selinmg explain how revaluing leisure can pay big benefits. ⤵️ bit.ly/3qF7NGD
Dr. Heather Dretsch retweeted
@NCStatePoole assistant professor of marketing Heather Dretsch explains why generation Alpha will choose their parents brands. ow.ly/JCux50Ii7uy
Meet the Mini Millennials: Generation Alpha | Poole Thought Leadership poole.ncsu.edu/thought-leade…
Advertising’s giant conglomerates are struggling to keep up with the digital age wsj.com/articles/data-revolu… via @WSJ
Dr. Heather Dretsch retweeted
We’re joining Professor Dretsch’s traditional and digital brand promotions course this am. Student teams are presenting market research and advertising recommendations to @Trophybrewing management. #ThinkAndDo
Dr. Heather Dretsch retweeted
Traditional Media vs. Social Media
Learn more from the @ogilvypr survey -> bit.ly/2avveOG #OMISurvey – at Manhattan, NY
The winner of Super Bowl 2015 ads will be... puppies - Money - TODAY.com today.com/money/winner-super… via @todayshow
This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls | Adweek adweek.com/adfreak/north-fac…
40 Brand Logos With Hidden Messages, Starting With the Most Famous One | Adweek adweek.com/adfreak/40-brand-…
How Custom Content Has Changed TV Buying and Planning
adage.com/article/media/cust…