When you work with bloggers its important they don't have the vanity and have the passion at their core #nxsyd

When sending products to bloggers, touch base before sending and then again after #nxsyd

Bree from @frank_Bod says "our approach to influencer and marketing is different to what it was three years ago"

Tell a great story- ask yourself what is it that your audience whats to engage with? You need to be authentic, credible & transparent #nxsyd

People are no longer looking at ads, we need content that will engage them #nxsyd

For content to go viral it takes a plan, thinking and a strategy #nxsyd

It's important to measure and test results in real-time, monthly, quarterly and annually #nxsyd

"With so many channels and audiences, consumers today are not on a linear journey. It's important for brands to adopt a pretzel strategy"

content marketing needs to exist across an entire organisation - from the legal team to, sales, marketing, HR and culture #nxsyd

We should always be thinking about "what we can give our customers and audience at the brand level itself" #nxsyd

Fullhouse tonight at the @NetworxSydney Bootcamp: Secrets to Thumb Stopping Content @King_Content #nxsyd

"Content marketing is creating content that your audience is passionate about" #nxsyd

Congratulations @Kamalaya! xitter.cf/LuxuryTravelAU/status/…

We're LOVING the @ChobaniAU Dips! #DipJustGotReal #Mondaysarebetterwithchobani

'Lists work well as they're easy to read and fun' @melissahoyer @NetworxSydney #nxsyd