The World Cup is absolutely insane. I've been running marketing campaigns for some of the world's largest companies for over four years. Across our network, we monitor roughly 300 billion impressions annually. I have never seen anything perform like the World Cup. Across our clipping networks, influencers, media pages, communities, and creator campaigns, the level of engagement, reach, and content velocity is unlike anything else in marketing. The economic impact of the World Cup exceeds $60 billion. For comparison, the Super Bowl generates roughly $1–2 billion in economic impact. The Worldcup is one of the largest attention events on the planet. Every goal, upset, controversy, celebration, and viral moment creates an endless stream of content that millions of people actively want to consume and share. If you're a consumer brand, sportsbook, casino, fintech company, crypto platform, media company, or virtually any business targeting mass-market audiences, and you're not taking advantage of the World Cup, you're leaving an enormous amount of attention on the table. There are still roughly two months of momentum left to capture. The brands that understand how to attach themselves to cultural moments will win disproportionate attention. The World Cup is currently the biggest cultural moment in the world.