Point of Reference founder. Passionate about customer reference programs and the expertise, technology and content that makes them successful.
Denver, CO
Joined October 2008
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BetterCloud is hiring. A slightly non-standard program manager role. glassdoor.com/job-listing/cu…
Job openings customer marketing:
Netchannels, customer reference manager
glassdoor.com/job-listing/cu…
Ekata, customer marketing manager
glassdoor.com/job-listing/cu…
16 Ways To Involve Customers In Your Marketing. Some well-known ideas, but some new ones as well. forbes.com/sites/forbescommu…
Thank you @JenaGriswold for showing the nation what civil service looks like. I’m so proud of Colorado’s ballot system and your defense of it. You inspire confidence and trust. That should be every government leader’s ultimate goal. Keep doing what you’re doing!
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5 Reasons Why A Company Should Think Twice Before Cutting Customer Advocacy Staff from the Budget referentialinc.com/blog/2020…
Thank you @sellingtools for including us in the #TopSalesTools Guide of 2020! resources.smartsellingtools.…
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"The business consumer, digitally savvy and self-directed, is in control." The stats support the imperative to get your customers' stories everywhere a buyer goes long *before* they get to your sales team. forr.com/2B7cqj7 via @Forrester
This is so true. Worst case scenarios usually don't take into account yet-to-be released innovations. There will be many game-changes, large and small, to come. And jobs will be added around those innovations. There is hope. businessesgrow.com/2020/05/0… via @markwschaefer
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We’re excited to be a sponsor of #SDSummit. Come see us in the marketplace at booth K4 right by the SiriusDecisions-Forrester Hub. summit.siriusdecisions.com
The Summit on Customer Engagement (#SoCE) is fast approaching! March 13-15, Burlingame, CA. We'll be sponsoring and speaking on the topic of capturing and keeping CxO engagement. Meet your #customermarketing peers, share best practices and make career co…lnkd.in/e2ZCnFt
Some very good insights in this post. While not all surprising, having stats to back up "hunches" is always powerful. One thing we would not fully agree with: Salespeople knowing what other salespeople are sharing with prospects is…lnkd.in/eBu3YDg lnkd.in/en3xcTQ
So many parallels to customer advocate programs, or better, Customer Advocate Programs. Do you want easy, low-impact, or a program with might?
Sometimes we forget the psychology behind the power of customer advocate marketing. Here's a good reminder. lnkd.in/euMqWGK lnkd.in/ep-UYpi
This is so true. Buyers who start with the "capabilities we need to deliver business impact" will get the best fit. lnkd.in/dEn6nUp ow.ly/z5X21013i4r
#3 in this list of SiriusDecisions' prescriptions is where customer advocates come in. Nothing builds a rep's credibility like being able to quickly provide social proof of the company's "marketing story." lnkd.in/efcdykq ow.ly/tQBU1017zuo
Good confirmation of what those of us in the advocate communicate evangelize daily :-) lnkd.in/ebceCXp lnkd.in/e9c_VSw
Great principles for any contest, including those that drive Sales to help you build your advocate list. Urgent and scarce are powerful contest components. lnkd.in/ehBJnju lnkd.in/eWZ_QVu
Too bad this question wasn't asked: Does your content strategy align with your company's growth strategy? It's the one question CxOs will find relevant. lnkd.in/gf6_5_m lnkd.in/ggVU22c