You have the power to create something truly groundbreaking by solving real human problems. Whether it’s fixing an issue or making something fun, discovery research helps you find what people really need. That’s how you create products that matter.

With user research as your compass, you lead your product to success with confidence and clarity. You're the one turning vision into reality, not leaving it to chance.

A/B tests aren't the bad guy... but they are often meant to skirt around needing to talk to customers. We all know how valuable customer conversations are. Don't skip them! Learn, turn those learnings into a hypothesis, then A/B test it at scale.

The things people are complaining about via support should always be in the conversation for product teams. This means product teams should talk to support teams way more. It can only help. That's the type of companies we should strive to be.

You want to make products people love. Your customers want products that they love. Research is a win win.

Understanding the problem behind a user’s feature request is more important than the request itself. Dig deeper to find the best solutions. Don't just take it all at face value.

Revisit your onboarding flow regularly. Small tweaks can make a big difference in how new users perceive your product. This is a great time to measure quantitatively and also to talk to people for that qualitative spice.

The smartest move you can make is learning from your users early. The things you learn can save you months of effort. Talk to your customers! They've got stuff to say.

Look for insights in unexpected places. The Swiffer was invented after watching people clean for hundreds of hours. The insight? Wet paper towels are really good at picking up coffee grounds. The result? One of the best selling cleaning products of all time.

When you're building products you’re creating something that people will rely on. People will spend time, money, and mental energy on your product. It's worth the effort to make it great.

Every user insight is valuable. Whether it tells you something is right or wrong, it's all input. As you listen, you get closer to a great product.

Your users are your best resource for creating something exceptional. Trust their feedback.

People's expectations for quality is constantly rising. A product that truly understands its users feels seamless. That is quality. Keep listening and refining.

Each question you ask is a step toward a solution that better serves your users. Curiosity is challenging assumptions. The more you explore, the closer you get to a solution that works. Stay curious.

Dig deeper into your users’ needs. The insights you find could redefine your approach. That's huge. That's a competitive advantage.

Your product has the potential to make a difference. Your users can guide you there.

User feedback is your tool for improvement. Embrace it to build something truly impactful.

Your next user conversation could lead to a breakthrough. Keep asking the right questions.

Every field can benefit from talking to your customers/users, but it feels like a moral obligation if you're working in these fields: Personal finance Public services Mental health Healthcare Education

We are too close to our products to see them objectively. That is why we research.