Distorted Shapes

Guidelines for writing online: • Keep it simple • Use hooks • Be concise • Tell stories • Casual tone • White space

Poor people are afraid to sell. Rich people know selling is helping.

The 8 core human drives: • Sex • Food • Status • Family • Security • Survival • Comfort • Approval Your writing should tap into them.

Losers fail once. Winners fail forward.

Persuasive writing techniques: • Anchoring • Open loops • Future pacing • Presuppositions • Identity language • Sensory language • Pacing and leading • Embedded commands Don’t just inform, influence.

Online readers are impatient. Write with that in mind. Or don't bother writing at all.

Big words don't make you sound smart. They make you sound like you're trying to sound smart. Which makes you look stupid.

Good content doesn't feel like marketing. It feels like a chat with a knowledgeable friend.

Boredom isn’t a problem. It’s part of the process.

Mindsets that make you fail online: • Apathy • Isolation • Defeatism • Victimhood • Perfectionism It all starts with mindset.

Motivation is a gamble. Habits are a system.

Things to give up: • Porn • Weed • Alcohol Garbage in, garbage out.

Losers judge others. Winners encourage others.

Create a content system: • Themes • Formats • Schedule • Batching • Analytics Streamline everything.

Losers chase trends. Winners gain mastery.

How to pick a niche: • Is there demand? • Do you have skill? • Are you interested? • Can you stand out? Choose wisely then stick with it.

Don’t think about competition. Think about collaboration.

Design your environment for success: • Earplugs • White noise • Water bottle • Website blockers • Phone in another room Lock in.

Motivation = occasional wins. Habits = constant wins.

Everyone wants a magic pill. But it’s often about subtraction, not addition. Get rid of the alcohol, cigarettes, junk food, scrolling, etc. Then you’re left with what’s really good for you.

Pleasure feels good now. Progress feels good later.