A curation of digital marketing industry news, trends and other content designed to keep communication professionals informed.
Joined February 2018
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🚨 NEW PODCAST 🚨 @eholtzclaw of @ligerpartners shares the importance of #brand and #data as key components of a successful #marketing plan
Check out the interview:
youtu.be/fOL4UxBl2cs
💡"[I]f the product isn’t adopted by customers, then the product isn’t valuable and the company won’t meet its objectives." - Jennifer Chiang
Here, she shared the importance of product/customer success relationship. Awesome read. 💯⬇️ #startups
medium.com/the-startups-guid…
🛒Shoppers are getting even more wiser.
Based on a survey, a majority of global shoppers do an online search first before heading to a store. (1/2)
🛍️ And, in another survey, 62% of shoppers are willing to make a purchase decision based on the information they found on the internet alone. (2/2)
Good read via @wpdevrix ⬇️ #digitalstrategy
devrix.com/tutorial/12-step-…
#startups — Take note 👇💯😊
2-min read. Synopsis: here's why #startups should prepare for #fundraising during the summer.
pitchgenius.co/blog/7nvk4yxn…
🌐 "Imagine having a #SMALLBUSINESS 20 or 30 years ago that’s not in the Yellow Pages, and has no signage or phone number. That’s today’s equivalent of not having a SOLID DIGITAL PRESENCE and STRATEGY. It’s that FUNDAMENTAL." - S. Clayton, Netblaze (1/2)
🖌️To test if the elements you want your audience to notice are well highlighted, step back from your screen and then squint your eyes.
Another way to test your page's #visualhierarchy is by viewing its tablet or mobile view.
More #websitedesign tips from @B3Multimedia .💯⬇️
These simple tips on how to improve your web design can lower the bounce rate of your website to ensure it delivers the result you are looking for 👉 buff.ly/3AfZVPh
✍️"Your content needs to read as if you’re personally addressing your target audience.."
Love to highlight this tip from @ChrisNerney via @AmendolaComm ⬇️
Think of what you should write, not to everyone, but to a specific person that best represent your target customers.
Successful marketers are persuasive. Whatever their medium – print, audio, video – the content and messages they create consistently prompt their target audience 🎯 to take action.
Check out these tips ⏩ bit.ly/3jTyMvI I #ContentMarketing #MarketingCopy
❓“How can I CONNECT my online and in-store experiences in a way that COMPLEMENTS the exponential growth of #ECOMMERCE over the past year?”
— The question that #brands should have in mind as we move forward, shared by Erin Warren via @MyTotalRetail ⬇️
mytotalretail.com/article/le…
🎙️"The nice thing about podcasting is that you don't have to look nice while you're doing it." - Rebecca Porter
— True. Just wear a smile. 🥂😊❤️
Had fun listening to their conversation.💯 Check it out 👇RT @fozzledit #podcast
Hey guys, don't forget there is no new episode this week. Why not revisit some of our older episodes or ones you may have missed?
🎧 Foozled It with Vivien Taylor @thevivientaylor : Acting, comedy, and location filming.
#PodcastandChill #podcast #comedypodcast #foozledit
Yes.💯
That'll be music to the ears of the listeners. 🎧⬇️ #podcast
You can have a great conversation with your #podcasthost. Just enjoy the #experience, relax and have a good time. The result? Everyone, including you will enjoy the #podcast. :) #podcasting #interview #marketingstrategy #marketingtips #interviewtips
🎙️ "[T]he trick [to keeping content/podcast valuable and sticky, something that your audience will keep coming back to] is finding a niche, understanding your voice where you fit into the marketplace.."
Listen to the full episode via @Tenbound 💯⬇️ #podcast #podcasting
This is a must listen show!
Benjamin Shapiro - The Podcast Marketing Solution
How do you set up a bootstrapped, thriving business using networking, drive and pure chutzpah? Benjamin Shapiro has done it and done it well.
YouTube: youtu.be/-spZ_DJ1iMc
💡"Haters are not your problem, ignoring them is.."
Learn about how to handle customer complaints and more by listening to this #podcast hosted by @dnewman with their guest, @jaybaer 💯⬇️
#customeradvocacy #customerservice #digitalmarketing
Here's my interview with @jaybaer on #TheSpeakingShow about his interesting perspective on dealing with critics and unsatisfied customers! Catch it here doitmarketing.com/podcast/ja… #podcast #marketing #business #motivationalspeaker #service
📢 ICYMI, #Facebook officially launched new features that make producing and listening to podcasts and other audio content easier on the platform.
Learn more by reading this article written by @sarahintampa via @TechCrunch ⬇️ #audiocontent #podcast #podcasting #podcasters
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🌱"[W]hen we say FAIL FAST all we actually mean is CHANGE DIRECTION. Yes, you're gonna hit roadblocks... You are gonna get knocked down but every time you have to get up, RE-ANALYZE."
Hear more solid advice from @FoundersSpace through this podcast via @ShawnFlynnSV💯⬇️ #startups
#Entrepreneurism to Infinity and Beyond! I sat down with Steve Hoffman @FoundersSpace to discuss his new book, "Surviving a Startup”
Itunes:
podcasts.apple.com/us/podcas…
Spotify: open.spotify.com/episode/0uu…
#startup #podcast #venturecapital #founders
💡"Managing large companies, that's execution, but #startups are about leadership and cultures as much as technology and products and customers, and those are different skills at different times." - @sgblank
Listening to the conversation of two brilliant minds💯⬇️RT @GuyKawasaki
Fantastic #podcast with Silicon Valley legend Steve Blank @sgblank about entrepreneurship and startup life. bit.ly/3h98pyT #startups #entrepreneurs
🏪Based on a stats report, only 51% of businesses make it to 6 years and beyond.
As a #startup founder, it's important to be prepared for the possible challenges that your business will encounter.
@bookmark shared some of these challenges and the preparations you can do.⬇️
As a small business grows, different problems demand different solutions, and what worked a year ago probably wouldn’t work now.
Let's take a look at the challenges you will likely face as a startup founder 🚀
bookmark.com/blog/small-busi…
💡 "[D]ISTRIBUTION is actually MORE IMPORTANT THAN IDEAS. Ideas are only worth anything if they reach a ton of people, customers, businesses,.." - @jackabraham
A must-listen to. 💯 Full podcast via @APompliano ⬇️#podcast #startups
The team that @jackabraham has assembled was able to launch a startup every month last year.
They’ve built multiple billion dollar businesses in the past. There is a science to this game!
WATCH FULL EPISODE: youtu.be/yHZOxOlvYN8
— Accept and be ready to pivot as soon as you receive new (and possibly more accurate) data and information.
Good read. 💯 Check out the full article via @Maddyness_UK ⬇️ #startups
💡 "Those who can accept their ignorance and use it as a lesson to make better choices are the ones who will thrive."
More from @Blueheart_App’s Sachin Raoul on why adaptability and change are key to growth here:
maddyness.com/uk/2021/06/29/…
A Must-Bookmark 💯⬇️ #Innovation #startups
