Digital Addix —the better media buying business. Bringing human ingenuity to digital media technology. #HUMANATION

San Diego, CA
Joined September 2014
Actionable Analytics Solve Real Marketing Hurdles. Analytics helps marketing be more relevant, balancing privacy and personalization. This pays off in better marketing decisions: from uncovering who your customers are, to closing the loop on measuring marketing ROI.
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A recent forecast released by eMarketer puts the number of connected TV users at 182.6 million, or 55.5% of the U.S. population for 2018. In 2022, the number of connected TV users will rise to 204.1 million, which will represent 60.1% of the population.
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We love this new Best Buy campaign, targeting youth in a new push promoting their teen tech centers. bit.ly/2LJk22J #bestbuy #campaigns #teentechcenters #advertising #commercials
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Last year Google announced #integration with #GoogleAnalytics360 & #Salesforce. Since then we've seen new features for #Google #Analytics #360 customers. Google just announced that #GA will be passing #webanalyticsdata directly to #SFMarketingCloud. pos.li/29ydjq
There is no single solution that provides a perfect balance of new and legacy practice, but there is a suggested line of thinking that can help one organize the pieces that can fulfill the objectives needed to achieve a particular, holistic outcome. pos.li/29wc7p
This article discusses the big elephant in the room, the monster we have created through our compulsiveness of complicating things, but also reminds us of the path to overcoming and solving the problems of the #digitalad ecosystem we see in place. pos.li/29qwyo #adtech
Do humans have the ability to rationally assess the pros and cons of sharing their information? Does society need to define the boundaries for us? Carnegie Mellon behavioral economists conducted a study: pos.li/29qlny #facebook #privacy #data #humanbehavior #dataprivacy
Business owners REJOICE: we’re ready to shop the gram! Instagrammers will now be able to spend $$$ without ever leaving the app thanks to new native payments. Oh, the places social advertising will go... #InstagramWin #PaidSocial #ShopSocial #Instashopping pos.li/29qlei
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#Facebook hopes their recently released #OculusGoHeadset will make #VR mainstream. As the adoption of #VirtualReality nears, how long will it take Facebook to expand its #ad space ecosystem?
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