Hands-on DevRel retweeted
doing something for the 1st time on hands-on devrel - a live stream!
teaming up with TheOwanateA聽and trying out *impersonaid*: an AI tool that reviews tech docs
... sounds v useful for devrel + tech writers
so watch us give it a go on both injective聽docs + rootstock聽docs
ALT github repo for theletterf/impersonaid
Hands-on DevRel retweeted
Came across this brilliant DevRel OKRs spreadsheet by @bguiz , thanks for sharing!
I've always felt the bar is set pretty high for devrels - not only do you have to be technically adept, you've also got to manage metrics related to marketing, sales, etc. 馃
Hands-on DevRel retweeted
looking for speakers!
topics: developing smart contracts/ dapps/ zero knowledge
reply/ DM @FlyingNobita / @ksaitor / @bguiz聽and let us know your topic!
Hands-on DevRel retweeted
my north star metrics are:
- monthly developer interactions (# of API requests/ transactions/ etc)
- monthly active developers (# of accounts that perform the above)
Hands-on DevRel retweeted
have a 4-part article series just for this!
> wtf even is DevRel
> it鈥檚 not marketing
Hands-on DevRel retweeted
8 DX cheat codes I know now I wish I knew earlier
(every DevRel should know these)
馃憞
Hands-on DevRel retweeted
how to make developer experience drive ecosystem growth
apply these 7 DevRel strategies:
Hands-on DevRel retweeted
the best way for marketing to succeed in DevRel: stop treating developers like consumers
I spent 6 years forcing funnels onto developer audiences so you don't have to
here are 4 DevRel tactics to improve developer adoption (save yourself the conversion frustration):
馃У
ALT a developer Journey map diagrammed as a train network map image credit: Dana Fujikawa & DevRel Agency
Hands-on DevRel retweeted
marketing funnels fail for developers... because that's the WRONG approach for DevRel
here's how the funnel breaks (and a 3-step fix):
馃У
Hands-on DevRel retweeted
MYTH: the marketing funnel works for everyone
REALITY: for devs, the funnel hurts "conversion" rates
here's why (and what to do instead)
馃У
Hands-on DevRel retweeted
what's the best way to position DevRel teams?
I spent 6 years watching DevRel teams fail due to bad placement so you don't have to
it isn't solely about reporting structure
really it's about aligning philosophy, resource access, and cross-functional freedom
馃У
Hands-on DevRel retweeted
most companies place their DevRel teams wrong
they shove them under marketing/product/engineering/sales without thinking it through
no mitigation strategies
no understanding of what breaks
馃憞
Hands-on DevRel retweeted
it took me 6 years to learn this
I'll teach it to you in 5 minutes.
here are 7 uncomfortable truths about dev marketing
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Hands-on DevRel retweeted
your DevRel sucks because you're "marketing"
devs don't want sales pitches, they want technical partnerships
devs don't want promises, they want proof + deep dives
devs don't trust campaigns, they trust fellow devs
build genuine relationships and devs will advocate for you
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