@devran_a_k

CEO of @kyra, a tech-enabled influencer marketing agency trusted by the world’s biggest brands.

 London
kyra.com
Joined January 2012
  • Tweets12
  • Following43
  • Followers5.2K
4Media
These are the fastest-growing influencer ads on social media in the last 14 days... 1. @garnierUSA 2. @LOrealParisUSA 3. @loccitaneusa 4. @Uber 5. @COVERGIRL 👏🚀
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New AI Creator Discovery launch on Kyra powered by Computer Vision Search 700M Creator Profiles & 1BN Videos 🚀
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The noise surrounding the potential ban on TikTok is missing the point. It democratised and disrupted the entire content industry. Long-form content used to dominate hours spent, with YouTube and Netflix winning the race.
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The product and consumption shift was so powerful, YouTube launched Shorts, Instagram prioritised Reels, and even LinkedIn is now pushing this type of video. This is the new norm for content creation. We won’t move away from this.
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Regardless of the outcome. Creators and brands have to double down on unpolished and authentic storytelling. It’s what the audience wants. So for now, my advice is to drive on and make sure you’re ready to adopt whatever is next.
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These are the Most Viewed Ads on TikTok in the last 14 days... 1. @StateFarm 2. @Froneri nuii ice cream 3. @YouTube x @coachella 4. @Swiffer 5. @shakeshack
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Devran Amaratunga Karaca retweeted
Meagan Loyst 🧚‍♀️
@meaganloyst25 Aug 2021
🚨 GEN Z VCs SUMMIT -- Panel Announcement 🚨 Want to hear about what resonates with Gen Z? Look no further! Hear from creators like @abbyrartistry, founders building for Gen Z (@devran_a_k, @bohan) & more! Tune in 1pm ET on Sept. 17th, register here: lererhippeaugenzvcsummit.spl…
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Devran Amaratunga Karaca retweeted
Molly Innes@molllyinnes4 May 2021
I spoke to mega talented @abbyrartistry for @BusinessInsider about how so many of her 16 million TikTok followers think she’s American (she’s actually from Leeds), as well as learning about how she’s investing in Bitcoin and property businessinsider.com/tiktok-m…

British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on...

Abby Roberts has worked with brands like Morphe, L'Oréal, and Anastasia Beverly Hills, amassing 16 million followers on TikTok.

businessinsider.com
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kyra talent hits 100 million followers on TikTok 🚀
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“kyra is poised to be an emerging player in the media landscape” thanks to @rwinicov for the coverage in @Adweek google.co.uk/amp/s/www.adwee…

After a Restructuring, Digital Publisher Kyra Is Growing Up

With investments in creators and original content.

adweek.com
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