Building something new.
London, England
Joined November 2009
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TL;DR:
Today, people like conveying information by voice.
That’s especially the case in emerging markets.
If you’re developing a consumer product and you want to meet your users where they are, there’s no better way in 2023 than literally giving them a voice.
🎙️📣📲
📨 When a Rumbo user submits a report as a voice note, it is automatically transcribed.
🤔 We moderate the information to establish its accuracy.
✅ All good? We make updates to our underlying data assets.
🤖Extracting value from voice is easier than ever.
This is something we’re already doing at @mytransport
We recently upgraded our public transport app @RumboApp to include user disruption reports by voice note.
Here’s how that works ⤵️
🎤 In 2023, consumer product users understand voice notes.
🗣️ Press and hold that microphone icon, then talk!
Voice notes are an instrument everyone knows how to play.
In emerging markets in particular, voice notes are also perceived as being low data—that matters.
🎙️ It’s 2023 and voice has truly entered a new era.
There’s things we can all do now that are fundamentally different to what we could do just 18 months ago.
And, in tech, it's a huge opportunity to give people a voice.
🧵⤵️
A transport revolution is needed to curb the climate crisis, and electrification alone is not enough.
A data-driven approach can make a massive impact with almost no cost, and we can start today.
Jump to page 10 to read my recommendations in EME Outlook Magazine 👇🏽
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Devin de Vries retweeted
We recently set out to add some character to Lima's mundane public transport payment cards, partnering with a local designer and giving away 5,000 stickers. The response was overwhelming! 🤯 Limeños loved our stickers and thousand of commuters downloaded Rumbo for the first time.
Devin de Vries retweeted
Did you know that the transport sector is responsible for 37% of global emissions? As we look ahead to a more sustainable future, it's crystal clear that transport plays a crucial role. Our CEO @devindevries shares his view in @eme_outlook magazine: hubs.li/Q01SdB6c0
All this is why I am so pleased to see a new feature go live in @mytransport's public transport app @RumboApp:
Users can now report their journey disruptions with voice notes! 🎤🎉
You can find out more about Rumbo right here: whereismytransport.com/produ…
😍 Emotional accuracy
This applies wherever you are in the world!
Voice notes convey far more emotional context than a written message ever can.
👀 Situational awareness
Instead of taking 40 seconds to stare at your screen and write a note, take 10 seconds to get that across while remaining aware of your surroundings.
🗣️ Language and literacy
South Africa is famous for its 11 official languages, but that’s nothing compared to the thousands of languages in the Majority World.
With diverse languages, literacy levels vary, and speaking skills are strongest.
For the last few years, I’ve mostly lived in ‘developed' cities. One thing I’ve noticed?
My friends here complain about my habit of sending voice notes!
But in emerging markets, wherever you look, you'll see people sending voice notes. They are part of life.
But why?
⬇️🧵
Devin de Vries retweeted
🎉 Big news! We've made commuting easier and more rewarding with our new Rumbo updates! 🚍🌎
Rumbo is our Android app that’s improving public transport experiences across the Majority World—starting with Mexico City, Lima, and Bangkok.
Here’s what's new ⤵️
🤔 And, as Waze co-founder Uri Levine once said, fall in love with the problem you’re trying to solve, not the solution. When you love the problem, you can be flexible about the solution.
Read my full interview in the digital magazine here ⤵️ magazine.tlimagazine.com/mag…
What I covered:
📲 Most New Internet Users are in emerging markets. They’re the largest untapped reservoir of consumers on the planet.
🔎 When building something, start with research. Get to know your markets and your audience. It’s not a time drag—the opposite in fact.
If you commuted for five hours every day, how would you feel to get 10 minutes back?
I was thrilled to be asked to speak to @TLImagazine about how @mytransport is improving people’s public transport experiences across the Majority World.
🚐📲🚀
Our May issue is out!
⭐ Spotlighting Devin de Vries @mytransport solving the uncertain commute times
⭐ Virtual Modeling and data-driven #decarbonization with industry experts at @flexport & @ZeroNorth0
⭐ Insights on skills, freight, and distribution
ow.ly/UNYY50OmrUr
Devin de Vries retweeted
Naomi Grant, Head of Research @mytransport, will be at the @uitpsummit in June, speaking about how social and user research can decode the experiences, preferences, and behaviours of public transport users in emerging markets. Will we see you there? ➡️ hubs.li/Q01Nw9Mv0
At @mytransport we see remote as a positive:
🔎 Easier to find talent
💫 Quality of life benefits
🧮 Efficient, learner org
...with challenges!
📵 Not everything is asyncable
💡 Highly creative tasks are harder
But there’s a lot businesses can do to work around challenges🚀
NEW: TravelPerk, the Spanish business travel unicorn, is facing a "mini revolt" from employees after the company announced they must return to the Barcelona office at least three days a week.
@AnnaLouiseFreem
sifted.eu/articles/travelper…
