Day 5 Follower Race! I still only have half the amt of followers @harshith_irl has, and there's a long way to 1k 🤯 wish me luck guys! Post 2 of 3: Women in Tech How much of being "in tech" online is actually about posting "in tech" work? I found two peer-reviewed studies on how women in STEM present themselves on social media. Instagram (300 #WomenInSTEM posts): - 96% expressed STEM self-identity - 70.7% included self promo - 42.7% included lifestyle content - 19.7% was actually about STEM info/activity (demonstrating competence) TikTok (277 STEM-focused videos): - 61% demonstrated STEM competence - 55% expressed STEM self-identity - 95% featured a person on screen Another thing I noticed about the tech lifestyle side: matcha. Matcha seems to be a prominent feature that shows up in SF startup culture. Social listening data from Brand24 recorded 956,651 online mentions of matcha in the first half of 2026, generating over 362 million social interactions. During SF Tech Week 2026, Monid hosted an "Agent Matcha Popup," where people could use AI agents to order matcha. Tech community organizer Grace Ling even posted about getting a coconut cloud matcha through an AI agent. Karlieplace blogged about lifestyle tips for small business owners with a cover photo featuring a woman, a laptop, a and matcha. When we see someone as "a tech person" online, how much of that impression comes from what they build versus how they present themselves, and much of this has become a recognizable social-media aesthetic? Sources: Steinke et al. (2024), Journal of Science Communication doi.org/10.22323/2.23010203 Steinke et al. (2024), Social Media + Society doi.org/10.1177/205630512412… Brand24 matcha social listening analysis (Jan–Jun 2026) teajourney.pub/article/track… SF Tech Week: Agent Matcha Popup chancity.ai/events/sf-tech-w… Monid / Grace Ling public X posts teapaw.org/MonidHQ Karlieplace: Quick Social Media Tips Every Small Business Owner Should Know karlieplace.com/blog/save-yo…