Cofounder & CEO @pensaardesign. Transforming customers' lives with products/services that solve BIG unmet needs #DesignThinking. Ex @intuit Director.
Joined March 2010
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A good way to spend a Sat Evening at home -- learning through a real life example of a project using #designthinking #ItisFree :) – at Bengaluru South, India
Join us for our next open session: A real-life case study on the application of the design thinking process, followed by a Q&A. Got any questions about the DT process? Don't worry join us on Saturday to get it answered by the practitioners! Register now: tinyurl.com/y9ct6ebf
Deepa Bachu retweeted
We are thrilled to inform everyone that we just launched our new course on Introduction to design thinking @udemy today. We have designed a hands-on online course on design thinking with our rich experience as design thinking practitioners. Enroll Now
udemy.com/course/introductio…
Tools provide you the structure to think, the rigor many of us need... This one is one of my fav ones #icebergtool to get to the deep set #mindsets & #beliefs Check out this & many of our other #DesignThinking tools on our website pensaardesign.com – at Bengaluru South, India
M. Goodman's #Icebergtool is an #interactive template on our #Website now! Try it- cutt.ly/1ybOrUD -& get a downloadable PDF sent to your inbox. Use to identify the underlying root cause of events by chalking out the patterns, structures & mental models. #systemsthinking
#Sapiens: We (homo sapiens) know a lot about our tiny field of expertise but largely rely on others for their expertise. What happens when there are multiple opposing views on a topic? Inaction. Failure to act doesn't stem from lack of understanding
linkedin.com/pulse/awareness… – at Bengaluru South, India
Tired of reading one-click access requirements?
Easy ✖️= better
#Designers, do remember: awesome experiences are satisfying, not necessarily easy!
The agricultural revolution left farmers living more difficult & less satisfied lives compared to hunter gatherers #sapiens – at Bengaluru South, India
Fact: companies that excel in design grow revenues nearly twice the rate compared to industry peers.
Embrace #customercentric strategies, improve not only products & services but the full user experience &, in some cases, the organization itself @pensaardesign #designthinking – at Bengaluru South, India
The role of design leadership is more important than ever. However, despite the number of design leaders doubling over the past five years, up to 90% of organizations are not maximizing this valuable resource. Why? mck.co/34ODelQ #valueofdesign
Routines help me cope with the uncertain environment we live in today. Try it...keep to a schedule, make a meal plan, bring some certainty to your lives. Yeah, it is boring but it works 🙂 – at Bengaluru South, India
Transformative change has low success rates... there are too many legacy systems, technical debt, functional & business unit silos to overcome. @pensaardesign we focus on the mindsets & behaviours of the employees that are a part of the change. Examples: pensaardesign.com/driving-cu…
Great read for leading transformational change with #customers sloanreview.mit.edu/article/…
Boiling things down to the most fundamental truths, think #firstprinciples. Avoid getting swayed by experts who tell you your #innovation won't work - they tend to be the best form of educated incapacity. – at Bengaluru South, India
Often teams & organisations fall into a rut of perceiving things a particular way. Bringing in fresh perspectives or trying to see things through different lenses can help design a better future. Here’s a tool that forces you look at different perspectives bit.ly/2uOfxML
Happy Customers = Happy Employees. Employee engagement comes from solving customer needs in innovative ways. Start with deeply understanding customer needs. #customerObsession #innovation
youtu.be/YdfzFGrsDRs – at Bengaluru South, India
#Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results." – Andrew Carnegie @pensaardesign – at Bengaluru South, India
Using gamification as a research technique - to encourage #customers to interact with a positive, engaged mindset, so they provide accurate & detailed information about their opinions, perceptions, attitudes & (most importantly) behaviors.
thedrg.com/gamification-in-m… – at Bengaluru South, India
If you get better everyday, you can't help but do something phenomenal - cliche but true says @kobebryant #RIPKobeByrant – at Bengaluru South, India
Well said @sasokunitakebot ! Visual thinking doesn't need to be art. It is simply representing information into a logical structure (left brain thinking) with creativity (right brain thinking) #sketchnotes #designthinking – at Bengaluru South, India
Visual Thinking
By making a habit of drawing illustrations, you will find yourself first attempting to understand the information, and translating the logical structure of it into visual. You will slowly be able to use both the left and right sides of your brain. #designthinking
Customer needs are diverse and tend to evolve as they grow. Organisations need to build a rigorous method to deeply understand their customers and actively evolve that understanding. linkedin.com/pulse/why-deepe… #customerneeds #growthstrategy #designthinking
The variety of problems we have had the privilege of solving in the last 3 years has been amazing! At @pensaardesign, we work on intersection of #customerobsession & #innovation to deliver #BusinessGrowth – at Bengaluru South, India
#DesignThinking is a flexible process with many applications @deepabachu & @menakamenon talk about how we @pensaardesign use #DTprocess to solve a wide variety of problems, across #industries and #categories.#innovation #servicedesign #problemsolving #HCD youtu.be/LTKW5Kbgqfc
R&D spend is not a good innovation metric if it isn’t supplemented by understanding what your #customers need & then using that understanding to drive #innovation. Watch this space for @pensaardesign’s innovation metric: #innovationsignature
Every innovation strategy fails eventually, because #innovation at its core, about solving problems — there are as many ways to innovate as there are types of problems to solve. There is no one “true” path. What is your approach? #innovationsignature
hbr.org/2017/06/the-4-types-…
#Innovation comes from being challenged & constructive discourse. Diverse teams don't think like each other, they question assumptions & challenge each other. @pensaardesign we believe diversity is an essential ingredient to innovate #innovationsignature huffpost.com/entry/at-the-in…