Over the 90-day period after launch, @alexachungLDN eCommerce site's visibility quickly improved. @verbbrands saw a 73% increase in overall revenue with a 42% of it generated from the new campaigns since they went live. #alexachung #fashion #client #ppc #seo #luxurydigital

Optimise as often as possible! All the time you are not optimising you’re losing money which makes you less competitive in the long run. #LEARNbyVERB #PPC

CTR (click-through rate), relevancy and your landing page are crucial for making your bids go further #LEARNbyVERB #PPC

Optimise your bids by changing them according to their performance against your goals and competitor activity. #LEARNbyVERB #PPC

“It is important to track soft goals, such as button clicks, so you know that the PPC activity you have done has provided you with that value that can lead to revenue in the long run.” #LEARNbyVERB #PPC

Site links improve how well your ad is put together, which will in turn boost you up the Google rankings. #LEARNbyVERB #PCC

“The Google AdWords engine employs an auction system whereby advertisers are put into an auction pool and winners are chosen based on their relevance, quality and maximum bid.” #LEARNbyVERB #PPC

Set realistic targets for your online performance in terms of traffic and revenue. #LEARNbyVERB #PPC

When looking at #DigitalMarketing as a whole, all channels are incredibly important and need to have a level of reaction from your audience. #LEARNbyVERB

We are here at Shoreditch House about to kick off our #LEARNbyVERB #PPC event - Stay tuned for highlights!