Every B2B software company is (or should be) building a "headless" version of their product. One that can be used by agents. But "headless" doesn't mean "brainless". You don't just wrap your existing APIs into an MCP server and call it a day. The companies that succeed in the agentic era are those that take a thoughtful approach to *designing* an agentic user experience (AUX). Yes, that will likely involve APIs, MCPs and CLIs. But the difference will be in the *ergonomics* of the interface. We need to figure out *how* agents actually want to use our products/platforms. Because if all they wanted to do was use them like humans do, we have "computer use" for that. I'm personally very excited about this new agentic world when it comes to B2B software. HubSpot is all-in on building the #1 agentic customer platform. Just posted this in a private Slack thread with the HubSpot exec team: Being agentic is not just about agents running *on* our platform, it's about agents *running* our platform (being able to operate it). That's how you take AI from being a simple tool to a savvy teammate.

Change Healthcare – the nation's largest clearinghouse for insurance claims and payments – has been down for 13 days and counting due to a cyberattack. It's an absolute crisis – doctors, hospitals, and other providers can't get paid. What is a clearinghouse? What is going on? 🧵

FTX US is solvent, as it always as been. sambf.substack.com/p/ftx-us-…