
high-end motion design that matters | @dash_nc on Instagram | @thedashbash
Raleigh, NC
Joined October 2015
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The Dash Bash is all about community! An event built around sharing ideas, stories, & insights to make us all better & our industry more inclusive. Why should you come to the next Bash? Don't take our word for it, just listen to what the 2023 attendees had to say #thedashbash2025
No need to bug out about any deadlines when you've got dash on board! Cheesy? Yes. Accurate? Also yes.
We don't want to toot our horn toot much, but we're incredibly proud to celebrate 11 years in business and we appreciate everyone's support over that time!
How do we feel about celebrating 11 years in the animation industry? We're floating in the clouds ;)
We wanted to create a system that allowed us to switch out copy and imagery with ease for ShareFile. Using After Effect's essential graphics panel was key in making this work - plus an incredible team of creatives whose ingenuity made this all possible!
bit.ly/dash_sharefile
It's all about empowering teams - whether it's our team or yours. Simplifying complexity and reducing project files to easily adjustable "essential graphics" panels allowed us to scale content quickly and efficiently.
bit.ly/dash_sharefile
How do you build content that scales without losing fidelity? Through containers that allowed us to change-out imagery and text so one video could become six!
bit.ly/dash_sharefile
Bianca Guimaraes, the Founding Partner & Executive Creative Director at Mischief @ No Fixed Address, says “Process doesn’t tell you how to behave when things get uncomfortable but principles do.” They anchor you in the ambiguity.
Read full post: linkedin.com/pulse/does-crea…
Here's a quick playback-recording from the game so you can get a vibe of the characters and environment in action. It's really fun to play, but be ye forewarned... it's tough! Link to the game is on the project page if you'd like to play.
bit.ly/dashmoneymagic
Animation is a time consuming process, so to eliminate any ambiguity of creative intentions, we went through the entire list of assets for the game and began sketching and rendering frames for approval.
bit.ly/dashmoneymagic
Style frame are still images that convey the overall look and feel of a project. Once we established the character-shape of Enzo and his side-kick, we needed to play around with some color studies to determine the overarching aesthetic of the whole game.
bit.ly/dashmoneymagic
The gamification of content is real and we're here for it! McKinney reached out to dash to help illustrate and animate the look behind Money Magic: an indie video game that teaches students how to create and keep up with a personal budget. Here's some of the early character work.
So much fun developing this little guy! If you had to give them a name, what fits best for our little robot dog feeder?
bit.ly/redhatworkloads
Compositing is such an important part of creating a polished final project. Just take a look at all the details that went into the Red Hat Workloads campaign.
bit.ly/redhatworkloads
One of the many benefits of working with an animation team for live-action projects is our focus on post-production. Not only do we ensure we get all the coverage we need but we CAN also fix it in post ( just don't tell everyone ;)
bit.ly/redhatworkloads
When a project comes along that requires you to animate a robot dog feeder, the answer is always YES... I mean Bark Bark! Here's a clip from our spot with Red Hat Workloads
bit.ly/redhatworkloads
No bad frames!
It's a motto that has floated around the motion industry for a while. The idea is that if you pause the final animation at any point in the video, the frames should look solid. I think we've got 900 great frames in this piece for U of A!
dashstudio.net/arizona
"How did you make that?" is our favorite question to get because it means we're still finding that creative magic! Here's a breakdown of the opening scene for the U of A piece and make sure to check out the full case study up on our site.
dashstudio.net/arizona
“Best demo wins” is this idea that Google has embraced on the importance of being first. Get it out the door and refine it based on results.
Full article:
linkedin.com/pulse/does-crea…
Remember our U of A commercial?
We've got a killer case study coming out soon. Keep an eye out to see how we made this dynamic, mixed-media piece that brings all the hype! Stay tuned 👀























