Dan Theirl

B2B buyers use AI to check vendors, not to find them. A Reality Department survey of UK buyers found their top AI use was fact-checking a vendor already found. Peer recommendations put more vendors on shortlists than any other route. What would a buyer find if they checked you?

Sellers still rank referrals first. AI-written email lands near the bottom. New ValueSelling and Selling Power research: client referrals topped the prospecting list. AI-assisted personalized email was one of the two lowest. Warm beats clever. Where do your best deals start?

A sending tool answers "how many emails went out." A meeting system answers "who's on the calendar next week and where did they come from." Both are useful. Know which question you're paying to answer. If the second question is the one keeping you up, a better sender won't answer it.

Build in public: we only count a meeting when it's booked on the calendar and tied to the lead it came from. Not "positive reply." Not "interested." Booked. The number is smaller and a lot more useful. What we measure: marvenn.ai/what-is-marvenn?u…

"North America" is two niches with different laws, currencies and buyers. If your offer is built for US buyers, filter to US. Every out-of-market lead is a send that can't convert. Location, industry, size. All three, every time, before you write a word of personalization.

Email 1 asks one question. Email 2 offers something useful by reply: "want me to send it over?" No link, no PDF attached. Let them say yes. A yes is a reply, and replies are the whole game. More on this: marvenn.ai/replace-sdr?utm_s…

Reply CHECKLIST and I'll send the pre-send checklist we run before any domain goes live: reply routing tested, list previewed, verify once before Email 1, under 90 words, one question. Free. No call needed.

Five sends a day won't tell you if a campaign works. You need enough volume for replies to be signal, not luck. Fix the list and the first touch, then send enough to learn in two weeks, not two months. Compare: marvenn.ai/vs-hiring-sdr?utm…

A good intro ask can be forwarded as is: who you help, and why this person. If the connector has to rewrite it, the intro dies. So we built Marvenn Intro. Quota only moves when an intro is accepted, and the first 100 founding members get 10 free. intro.marvenn.ai?utm_source=…

Data tools sell you more contacts. That helps when contacts are the bottleneck. A lot of founders I talk to already have more leads than they can work well. Their real gap is a first email worth answering. Honest compare: marvenn.ai/vs-explee?utm_sou…

Build in public: a reply that never reaches your inbox looks exactly like no reply. Every sending domain we set up now has to prove a real reply lands before it's allowed to send. If the check fails, the domain stays off.

Before you buy 2,000 leads, pull 25 and read them. Right country? Right industry? Right size? If 5 of 25 are wrong, expect about 400 of 2,000 to be wrong, and you just paid to burn your domain on them. Niche first: marvenn.ai/replace-sdr?utm_s…

The Email 1 that gets answered is short enough to read on a phone between meetings. Under 90 words. Plain text. One question they can answer in five words. If it needs a scroll, it gets archived. Count the question marks. More than one and you're handing them homework.

If you need ICP meetings without hiring an SDR seat first, start on marvenn.ai or join Intro at intro.marvenn.ai. Soft path. Teach first. Reply MEETINGS for the niche filter checklist.

Build-in-public: the hard part is not generating copy. It is stopping copy that sounds ready and still should never send. Empty CTA, wrong identity, spray niche. CS Review exists so Approvals does not go green on junk.

Map mutual paths before you buy another list. For each ICP account: who knows whom, what one-line ask forwards cleanly, what leftover is truly cold. Cold email is the remainder, not the default. Warm product: intro.marvenn.ai?utm_source=…

Replacing an SDR is not "AI writes more emails." It is niche, verify, lean first touch, human review, and a soft path to booked ICP meetings. Activity without that stack is just expensive noise. Full frame: marvenn.ai/replace-sdr?utm_s…

Five cleared samples beat five hundred unreviewed sends.