@danielparscale

Search engine marketer. Taco enthusiast, dad, death metal apologist, leftist. Find me on BlueSky: https://xitter.cf/t.co/gldrAval4z

 Minnesota
linkedin.com/in/danielparscale/
Joined September 2008
  • Tweets6.4K
  • Following1.9K
  • Followers663
436Media
Replying to @danielparscale
Another way to find me. After some time, I think Bluesky is my favorite alternative. 🟦☁️ @danielparscale.bsky.social bsky.app/profile/danielparsc…
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Here's an issue I've never encountered before Client in the crypto space with ads running normally. Yesterday, campaign level targets changed to a specific conversion and switched to Max Conv. *All* campaigns stop serving, even those we didn't touch. Thoughts? #PPCchat
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Daniel Parscale retweeted
Greg Finn
@gregfinn5 Oct 2023
Surprising how much talk of max CPCs is happening with the DOJ investigation. Google is strongarming advertisers to abandon CPC bidding (seroundtable.com/google-ads-…) and set all prices themselves. First it was a move to eCPC, now it is smart bidding. These documents seem like they are from a different era...
Jason Kint
@jason_kint5 Oct 2023
Replying to @jason_kint
ok, here are some links to the key exhibits today: A. Adventures in Pricing: justice.gov/d9/2023-10/41688… B. Tuning for Smarties: justice.gov/d9/2023-10/41688… C. How Search Ads Work (Google confidential presentation to the UK Competition and Markets Authority: justice.gov/d9/2023-10/41688… /14
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Gotta love the Google flex of "increase your budget, you're not spending enough" followed by "limited by search volume" immediately after you increase the budget.
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Might be a bug in @GoogleAds experiments - in an experiment that's currently running, I'm noticing what appears to be some clear miscalculations in the difference. Not just numerically wrong, but sometimes misrepresenting positive and negative deltas. #ppcchat
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This is an astonishing revelation even by todays standards. – at Eagan, MN
Ryan T. Brown 🎮🩷@Toadsanime5 Jul 2023
The metaverse is not just dead, it never existed. A recent report shows that the biggest metaverse platform, Horizon Worlds from Meta, had just 38 daily users, and made a comical $470.00 in total revenue. Metaverse was valued at $13 trillion in 2021. thenation.com/article/cultur…
Readers added context they thought people might want to know
Horizon Worlds last user report showed a drop to 200'000 users. The 470$ was only from the "tip a creator feature". businessinsider.com/metaverse-dead… A report claimed Decentraland had only 38 daily users. That was rejected by Decentraland which claimed to have 8'000 DAUs. theverge.com/2022/10/13/234…
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This feels straight from the AOL playbook circa 96 – at Savage, MN
Elon Musk
@elonmusk1 Jul 2023
To address extreme levels of data scraping & system manipulation, we’ve applied the following temporary limits: - Verified accounts are limited to reading 6000 posts/day - Unverified accounts to 600 posts/day - New unverified accounts to 300/day
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Curious what others think of this report by @WSJ. YouTube targeting has always felt a bit fishy to me, particularly because of the huge amount of junk on the GDN. Does this affect your thoughts on YT strategy or investment? searchenginejournal.com/goog…

Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service

The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds.

searchenginejournal.com
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Are these Botch reunions any indicator of a potential These Arms Are Snakes reunion?
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I've barely posted in the past several weeks and I find myself getting my first Twitter hand slap. @TwitterSupport I expect the answer is no, but is there a way to see the evidence that triggered this? It feels to have been in error.
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Daniel Parscale retweeted
Brett Dashevsky
@brettdash_25 Jun 2023
McDonalds Grimace Shake UGC on TikTok is unhinged. Always amazes me how trends like this catch on and are pumped by the algorithm. Def not what corporate planned for, but will probably still drive sales.
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The caffeine spike hits me just as I realize we're about a week away from the death of Universal Analytics. Not a great vibe.
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Daniel Parscale retweeted
June Thomas
@junethomas21 Jun 2023
This is a heck of a point--and a heck of a piece! slate.com/news-and-politics/…

Our Major American Misunderstanding

It’s been a long time since most Americans shared a values system. Maybe it’s time to accept that.

slate.com
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I get it but why does this feel slimy
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In the Paid Search Association Slack workspace @GinnyMarvin (@adsliaison) has confirmed Google is working to address the Google Ads outage & update the status dashboard. Sign Up Here to Join The Chat: paidsearch.org/membership/ Sponsored By: @JumpFly, @WeAreKlever, @Adalysis
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Uh oh. Is Google Ads down for the rest of y'all? Always an exciting way to start the morning...
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SEOs - is it normal for a GBP to be suspended for these reasons? The person who escalated my ask and wrote this recommended that we start a new listing. It's maddening that there's no way to figure out what caused a suspension, even after proving validity.
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Here's the full link if you're in for some light reading: support.google.com/business/…
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Paging @keyserholiday for either your expert opinion or your discerning wit. Or both.
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That sinking feeling that yea, maybe I should probably have just watched Succession.
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