Dan Kabakov

10 years of my life. 8 hours in Google Ads every work day. 90% accounts I've audited missed minimum 3 things that are now chapters in this book. Now? A book in the age of AI? YES! Because AI reads data well but makes bad decisions. Fix Then Scale: amazon.com/dp/B0HF9HWFZ7

98% approved in Merchant Center doesn't mean 98% full reach 🤔 A product can be approved and Limited at once. Limited still counts as approved. Read the Limited count and the warnings tab too. onlinelabs.io/free-google-ad…

PMax revenue per day down 58% 😬 Whole store revenue per day? Down only 8.2%. Sales moved to a new brand campaign and direct visits. I never judge PMax by its own ROAS column. onlinelabs.io/free-google-ad…

6 clicks and no sale is NOT a failed keyword. With 4.5% conversion rate you need about 22 clicks to expect ONE sale. My bar is 50 clicks or about $500 spent. Small accounts are the exception 🙃

3X ROAS can hide a campaign that loses money on every new customer 😬 Say brand runs at 10X and non-brand at 1.2X. Blended it might read 3X. Ask for brand and non-brand as separate lines. Every report onlinelabs.io/free-google-ad…

AI Max or Performance Max is the wrong first question for most stores. Most accounts I audit have a tracking or feed problem. That makes EVERY campaign type look wrong Tracking first >Then feed > Then AI Max

Your Shopify shows the order. Google Ads never hears about it 😬 Some buyers now pay inside Google AI Mode or Gemini. Shopify says GA4 and custom pixels don't fire there. I count those Agentic orders every Monday. Own line, not ROAS. onlinelabs.io/free-google-ad…

Client sends me a list of Google Ads tips. Every point starts with "Consider..." 😅 ChatGPT wrote it. I go line by line in their account. Some points are solid. Some are wrong for THIS store. ChatGPT doesn't see your margins. Every line gets a yes or a no. With the reason.

Excellent ad strength doesn't mean your ad makes money. It checks your inputs. I've watched Average ads beat Excellent ones. New ad rated Poor? Fix it. Average rating on an ad with sales? Leave it ALONE 😬

Something I spotted in a client account ended up in Search Engine Land 🙌 AI Max was ON in all 3 Search campaigns of an Ad Grants account. Nobody turned it on. Check your campaign settings this week.

I built FREE Chrome extension that checks your conversion tracking. Shop your store like a buyer. It scores your tracking out of 100. +10 platforms in one test. No sign-up. Tried it on ZARA. GA4 sent page_view twice for one product page 😁 onlinelabs.io/conversion-tra…

Check out my latest article: AI Agents Speed Up What You Know linkedin.com/pulse/ai-agents… via @LinkedIn

Shopping spend dropped to half for 4 days. I changed nothing 🤔 Daily budget $540. Google's monthly cap = $540 x 30.4 = $16,416. It spent ahead early, then slowed at month end. Final: $16,086.60 😅 Spend dips late in the month? Check this first. youtu.be/eyKZOm1I_ZA

New checkout went live. Google Ads purchases dropped to ZERO 😬 On a store I work with the purchase tag never fires after the payment page. 0 purchases in Ads for 9 days straight. Budget increase on hold until Google can see a sale. Changed your checkout? Check your tracking

New AI agents promise to run your Google Ads 🤖 Before you connect one, ask: Can it write or only read? Is there a daily cap? Does it log an undo step? Can't answer? It doesn't touch your account. AI reads and proposes. I make every change myself. onlinelabs.io/google-ads-ai-…

ROAS fell overnight? Don't hit pause 😬 Pausing Smart Bidding resets learning. 1 to 2 weeks to recover. Tracking first. Then feed and policy. Auction and bids last. A broken tag looks EXACTLY like a crash.

Product page: "Taxes and duties included" Checkout: "Taxes: To be calculated" Same store. Two promises 😬 No Google Ads report shows you this. Buy something on your own site and read every line before you pay.

Anthropic says an AI model found serious security holes in every major OS and browser. AI-run hacking is already real. So I locked my accounts. SMS codes out. Passkeys and an authenticator app in. My AI tools only draft. Run a store? Your Google login is your ad account.

Google flags campaign "Limited by budget". Reads like an emergency? It's a status line! My one question first - is it profitable at what it spends now? Strong ROAS? Feed it. Weak ROAS? Fix that first 🙃 This one annoys me more than it probably deserves to..