strategic sales, partnerships, biz dev, martech, SaaS; partner @ Inpulsus; avid skier and mountain biker; proud husband and father of two beautiful girls
Mill Valley, CA
Joined November 2008
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Check out my latest article: Place influence and customer engagement at the center of your marketing strategy linkedin.com/pulse/place-inf… via @LinkedIn
Inspiring to see global brands putting their money where their mouths are during these unprecedented times. Love how Nike is activating their athletes to promote "play inside". buff.ly/2UppQzG @traackr #imtraackr
For any aspiring marketer, my colleague @evylyons provides sage advice on what it takes to excel. Hint: systems thinking. @traackr #imtraackr
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Reformation Injects Eco Point of View into Work-Ready Collection @traackr #imtraackr #https://buff.ly/2UjrCSN
WWD: Report: Nike and Adidas Reign Supreme at Influencer Marketing @traackr #imtraackr buff.ly/2Wr0vYW
How to Bring the Vision of an Instagram Decor Influencer Into Your Home @traackr #imtraackr
buff.ly/39WPD8K
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“We have to think about how the customer will see that content. If they see that there's been a bit of a relationship or a long-term build-up they’re much more likely to enjoy that content, resonate with it, and consider us as a brand.” buff.ly/39dEeB6 @traackr #IMTraackr
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Not sure how I feel about this. How much control will creators have in deciding which brand partners they can sell ad space to, and the type of inventory? Will creators be allowed to monetize offensive content (ie racial or political)? tubefilter.com/2020/02/27/yo… @traackr #IMTraackr
And you thought cars were mainly a guy thing. Here are 7 female influencers showing the boys how it's done! @traackr #IMTraackr buff.ly/2T6iL7V
Learn how the Red Sox are leveraging influencer marketing to drive awareness and ticket sales. buff.ly/37UDoYE @traackr @IMTraackr
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Revealed: The most popular lingerie brands on social media - Underlines Magazine buff.ly/38NEBm3 @traackr #IMTraackr
TikTok viral stars could make up to $1m per post, say researchers buff.ly/2Pdk8yX @traackr #IMTraackr
How Gen-Z brand Adika is using TikTok influencers to drive sales – Glossy buff.ly/3c0uXOO @traackr #IMTraackr
Interesting trends in this report, but EMV isn't one of them. EMV is a pure vanity metric w/ no correlation to actual business outcomes. Who really cares if it increased YOY if you're unable equate it back to real business metrics? buff.ly/3a14YVJ @traackr #IMTraackr #EMV
How to Bring the Vision of an Instagram Decor Influencer Into Your Home buff.ly/39WPD8K @traackr #IMTraackr
Love podcasts? Same. Here are some of our top marketing podcast recommendations of 2020. @traackr #IMTraackr buff.ly/2SFUAf1
Put everything in the hands of the influencers: Inside RXBar's new influencer strategy - Digiday buff.ly/3814xtf @traackr #IMTraackr