The only thing more impressive than the dire wolf de-extinction is the coordinated dire wolf media blitz. Rogan, Time, et al. Well done @randcpmk @The10Group @zenogroup @thinkerbellads

FYI - My birthday is coming up bringatrailer.com/listing/19…

Inspired by @thesamparr side project Sam's List. He's translated word-of-mouth accountant recommendations into a no-frills directory. Home services is due for a similar shakeup. No AI or algorithm, just solid guidance. samslist.co/

B2B content must always be formal and dry. Not true: Even in B2B, purchasing decisions are made by humans who are influenced by trust and credibility, which can be enhanced through relatable storytelling. Remember, your message still connects with a person first. #b2b

I'm headed back to @OverlandExpo this week with @Charles_Hudson! It's one of my favorite events on the calendar. I love seeing all the outrageous builds, and connecting with the off-road community is always a good time. DM if you want to meet up! I miss my FJ62 😓

So I collect beer steins now.

MAKE NEWSLETTERS GREAT AGAIN Invest in your business over the algorithm.

It's easy to be outraged by the Pratt/Schwarzenegger decision to demolish a mid-century modern Ellwood home. Instead, focus that energy towards supporting local and national preservationist organizations like @LAConservancy @SavingPlaces

Is Blogging Worth It? Crafting a successful blog strategy hinges on understanding your industry's dynamics. One common misstep among my clients is chasing fleeting fads or trends simply because others are doing so.

When every brand has a voice, how do you ensure yours resonates above the rest? The answer lies not just in what you say, but how you say it. Effective copywriting turns viewers into readers, readers into followers, and followers into loyal customers.

I'd love to hear your thoughts on the secondary effects of media layoffs and magazine and website closures. Advertisers who relied on these outlets now have to find alternative platforms, and PR companies are left with fewer outlets for placements.

One key to successful content in the home improvement category is understanding your audience's pain points. Providing clear, actionable solutions can transform your brand's online presence. Remember, content that resonates is content that solves.

I'm back!!! @KBIS @NAHBhome

My new gig!!! @articleprose 📈🚀😎

Production volume is the biggest stated content challenge across businesses regardless of industry (28%). Do you agree? #contentmarketing