VP, Distinguished Analyst @ Gartner, former (recovering) tech industry head of marketing - startup to large enterprise. Philly sports fan. Opinions are my own.
Denver
Joined June 2009
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Christy U Ferguson retweeted
Just realized THAT game may very-well have been Jason Kelce, Brandon Graham, and Fletcher Cox’s last ever games played at the Linc as #Eagles.
Christy U Ferguson retweeted
Let’s look at the key drivers that bring the ABM pipeline together. #GartnerTGI #GartnerHT #HighTech
Christy U Ferguson retweeted
Transforming a marketing team's approach to gathering data can lead to accelerated growth in marketing strategies. #GartnerTGI #Strategy #GartnerHT
Christy U Ferguson retweeted
Three key areas for today:
1. Hyper-focus on data
2. Leaning heavily on teams
3. Skills and how success is measured
#GartnerTGI #GartnerHT #HighTech
Christy U Ferguson retweeted
Live from San Diego, we're kicking off Day 1 of #GartnerTGI! We're excited to be exploring strategic ways to accelerate revenue growth in #HighTech efficiently. Follow the hashtag #GartnerTGI to follow along. Explore this year's agenda now: gtnr.it/43TGrxI #GartnerHT
Christy U Ferguson retweeted
Congrats to Jalen Hurts for becoming the highest paid player in NFL history and his agent Nicole Lynn for negotiating.
Jalen trusting an all-female management team is huge for women on the business side of sports. – at Houston, TX
Christy U Ferguson retweeted
Looking forward to discussing how to leverage an #ABM CoE to nurture and mentor #talent that will fuel the #marketing teams and businesses of the future w/ @cuferg @karib119 & Jen Singleton.
#TGI #AccountBasedMarketing #Gartner – at Central Region, Singapore
Christy U Ferguson retweeted
B2B tech companies: "Retention has better ROI than acquisition."
Also B2B tech companies: "We're hiring 100 new SDRs and 1 new Customer Marketing Manager."
Christy U Ferguson retweeted
The worst thing in marketing is the modern over-reliance on online analytics dashboards.
Not everything that is important in marketing or communications will result in a quick, short-term spike in something that can be measured only by binary code.
Christy U Ferguson retweeted
By 2025, 30% of tech and service providers' biz leaders will include analyst relations in their strategy & project plans, elevating the analyst relations role to support biz units & corporate strategy~ @Gartner_IT #GartnerTGI #ARchat #AnalystRelations
Christy U Ferguson retweeted
"We need to go deeper into understanding how buyers make decisions and adapt #ABM programs and orchestration." - @cuferg at @Gartner_inc's #GartnerTGI conference
#b2bmarketing #precisiondemandmarketing
Christy U Ferguson retweeted
.@Gartner_IT identifies 4 types of #technology buying organizations that will influence go-to-market efforts of tech marketers in 2021. Read more here. #GartnerTGI @Gartner_HT gtnr.it/3ypm0cc
Christy U Ferguson retweeted
What’s next in ABM? @cuferg shares how to apply Enterprise Technology Adoption Profiles to your #ABM segmentation and engagement strategies at Gartner's Tech Growth Innovation Conference (July 20-21). #gartnertgi #gartner #tech #marketing
Register here: lnkd.in/gWbsBFs
Christy U Ferguson retweeted
During the pandemic, tech marketers renewed their focus on existing customers. This trend will continue post-pandemic and the "owning cycle" will be a big part of Gartner's Tech Growth and Innovation event (7/20-21). Visit gtnr.it/3goIJ2r to learn more and register!
Christy U Ferguson retweeted
The 4th Annual Gartner Tech Growth and Innovation kicking off now. Join me at 2:00 in Seaport F to learn about how to maximize the lift from your ABM program! #GartnerTGI
Christy U Ferguson retweeted
Tech CEOs believe they need to spend more time on customer acquisition activities such as sales effectiveness and marketing/demand generation, which are areas where they have the least amount of expertise. #GartnerTGI #TechCEO #Startup #Sales gtnr.it/2HKr18Z
Christy U Ferguson retweeted
Product marketers need to quantify their influence and impact on customer adoption metrics. Gartner expert @RayPunSD analyzes how to evaluate #productmarketing and its role in #customerretention in his recent blog post. #GartnerTGI gtnr.it/2WaHK8M
Christy U Ferguson retweeted
“People buy but hate to be sold to” ~ Great session on storytelling by @aaker at the @Gartner_inc Sales & Marketing conference #GartnerSMC #marketing #powerofstory