Charles Southey (@csouthey) header
Charles Southey (@csouthey) profile picture

Founder of London marketing company, Forge®.

London, England
Joined January 2009
Photo by Charles Southey (@csouthey)Photo by Charles Southey (@csouthey)Photo by Charles Southey (@csouthey)Photo by Charles Southey (@csouthey)Photo by Charles Southey (@csouthey)Photo by Charles Southey (@csouthey)Photo by Charles Southey (@csouthey)Photo by Charles Southey (@csouthey)Photo by Charles Southey (@csouthey)Photo by Charles Southey (@csouthey)
I got ChatGPT to make a spreadsheet listing every country in the world. I then got it to summarise (very briefly!) and score the US's relationship with them. The output was quite interesting! docs.google.com/spreadsheets…
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Missed opportunity for a redirect to a 'Harry' thank you page? @SpursOfficial
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(Part 3) This can be more fruitful in the long run. Don't just chase immediate sales, plan for sustained growth. I've got a great PDF guide on this written by Forge® - let me know if you'd like a copy. #B2B #marketingstrategy #futuregrowth #always-on-marketing
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(Part 2) While these prospects might not be ready to purchase now, they are the ones who'll drive future growth. Most companies focus their marketing on the 5% "in-market" buyers, yet the 'always-on' approach, building brand preference amongst the 95% 'out-of-market'. (Cont…)
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Little Bite #2 "The 95:5 Rule - Marketing to the Majority" In B2B sales, only 5% of your potential buyers are actively ready to buy at any one time, but we should pay more attention to the remaining 95%. (Continued in Part 2)…
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Haven't switched to Google Analytics 4 yet? 😬😬 We've got a Forge how-to guide ready. DM me if you need it. #marketing #data #growth #sales #googleanalytics #analytics
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CEOs – are you on Google Analytics 4 yet? ⏰ Better tracking, AI-backed data, future-proofed against privacy laws. You've got a couple of weeks before the old analytics conks out. Get onto it, pronto! #marketing #data #growth #sales #googleanalytics #analytics
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It’s mid-2023 and a flapjack from Pret costs £3.20. Just felt appropriate to journal that.
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If you look very carefully you’ll see a legend at work @BillFrisell at @TheJazzCafe. Pity I’m short. Not quite the @officialronnies experience I’m used to 😜
Fetching hair-do 😬🤦🏻‍♂️🤣 #RishiSunak #Sunak #bbcnews
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Trains aren't running Post isn't being delivered Who's most to blame? #strikemapuk #royalmailstrike #railstrike #trainstrike #postalstrike
20%The Workers / Staff
0%The Company / Employers
80%The Government
5 votes • Final results
This is nutty. If I hated the Lightning cable that much, I’d buy something else. Really stupid nanny-state government legislation wasting time on non-important issues #usb #eu #nannystate bbc.co.uk/news/technology-61…
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Optimism can border on self-deception. But it also gets people through the night. And the most underrated component of success is continuing to show up. Love this @JananGanesh 👏
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Good branding that has stood the test of time @BootsUK
I’ve spent years researching my grandpa’s heroics in WWII. It’s fascinating. Couple of weeks ago I discovered one of his stories was published in an issue of the comic paper, Victor. Mind blowing! I found the issue for sale on eBay 🤗
Make it one of your New Year’s Resolutions to watch clips of ‘Rufford Ford’ on YouTube. Extreme schadenfreude. Incredible entertainment – at Chelmsford, East
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Evidence we’re all messed up as teenagers…found an old CD from when I was about 15. Here’s the truly terrifying track list 😂😂😂😬😬😬 – at Chelmsford, East
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Well that's 2021 wrapped up @forge_london. It's been a rollercoaster but I think we'll look back at 2021 as a defining year. Thanks everyone that has been involved in my 2021. Now for a bit of family time 🥰
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The winter solstice❄️ - I think I prefer it to the summer solstice. Even though it’s dark today, every day gets 2 minutes longer now until 22nd June 🔆 – at Chelmsford, East
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