My name is being used to sell CRO services under other companies. I am only active under Kovra. Kovra is fully waitlisted. If anyone claims to take on clients using my name, it is not me.

Horrible hit on brand perception, but who cares Eyeballs are eyeballs.. and this will flood their funnel Masterclass

Stop complaining about meta

Panic is setting in over Trump’s new tariffs. Brands are scrambling, supply chains are shifting, investors are panicking. But I think the most effective way to navigate these tariffs… The one move that transcends geopolitics, and makes trade policy a footnote… Is to just double the budgets.

I’m kicking off ShopX CRO & Retention Day as the first speaker, and I’m bringing some sauce. We’ll break down why most A/B tests fail, what actually moves the needle and real case studies that scaled profit per visitor by 42–100%. If you care about profitable growth, be in the room. Hosted by @gempages & @pushowl

China gets slapped. Vietnam too. Mexico can’t scale. So where does the money actually go? Who is the winner?

Your mind has to grow faster than your bank account. If not, you’re done.

AI isn’t replacing anyone. It’s just making good teams faster. Most roles aren’t hired just to do work. They’re hired so that someone else doesn’t have to think about that part of the business. You don’t hire a creative to make assets. You hire them so you don’t have to decide what to test, what angles to push, what to make next. Same with email. Same with strategy. Even if AI helps you cut the team, all that thinking just comes back to you. Now you’re back in the weeds, doing the same 16-hour days you tried to escape. AI isn’t replacing people. It’s making the gap between operators wider. Some teams will still move slow. Others will move three times faster. Same headcount. Same roles. Just more output. Better testing. Faster learnings. AI doesn’t replace the work. It amplifies the ones who know how to use it. Killer times for killer teams.

The two most underrated things that most stores neglect but drive significant value: - Product Images - FAQs Double down on these. More important than the other 70% of your page.

Collection pages are huge revenue drivers, but most are set up wrong. The main priority should be easy filtering, especially for large SKU stores. Simply adding an item filter on top has driven >20% RPV wins. Price filters also perform well

We ran 100+ tests this month alone already. Crazy data advantage right now. Catch up

Upfront will always be taking the lead with best product renders. These are just sick, nothing else to say.

We see crazy performance with the "Less than 1% claim our guarantee" text. A strong example of objection reversal. Money-back guarantees drive conversions but can also make people consider needing one. This reframes that perception.

Banger landing page Absolutely no clue on performance tho, time to put it to the test next week👀

These fake CRO redesigns are hilarious. Slapping on stuff we’ve tested a million times that doesn’t work. Feel bad for the brands falling for it. CRO is just cold hard data. (which these clowns clearly dont have)