Craig Bailey (@craigbailey) header
Craig Bailey (@craigbailey) profile picture

👉🏻 https://xitter.cf/t.co/ErYZVpgURT

Sydney, Australia
Joined September 2007
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I see people on LinkedIn 'debating' which is best: to run their CRM inside (eg within HubSpot or Salesforce or Zoho) or outside (eg from Claude or ChatGPT). Imagine if people had the same debate about laptop versus mobile. 1/4
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So why is 'run it from Claude' being framed as the death of running it in the platform? Where you run the business was never the interesting question. How you run it is. 3/4
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Whether you're doing it from Claude or inside HubSpot, the real question isn't which medium you're using. It's whether you're doing the right thing with it. 4/4
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Consolidation only works when you treat it as an ongoing action, not a one-time cleanout, because complexity re-enters the moment you stop removing it.
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The tools you'd rebuild a business on are your foundation; the tools you can swap next week are disposable, and you should never run the first through the second.
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Keeping every platform, channel, and product open feels like optionality, but it's usually just a pile of choices you were too comfortable to actually make.
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Every app, domain, and streaming service you keep 'just in case' is a monthly tax on your attention, and attention is the only real inventory you run low on.
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The mark of a good setup isn't that you found the perfect tool, it's that you could replace any disposable one this afternoon without the business noticing.
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Cutting channels and tools feels like giving up growth, but it's actually removing the noise so the one thing that matters can finally get loud.
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Ideas versus Perspectives It's unlikely people have an original idea, but it is likely they have - almost by definition - an original perspective if they share an observation of it. (Provided it's not a regurgitated AI slop summary of course.)
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I saw a post the other day diagnosing common software platform implementation fails and one note was words to the effect of ‘they thought they were buying a destination, but discovered too late it was just a software purchase.’ 1/2
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You see this all the time, selling the destination of ‘attribution’ or ‘360 degree view of customer’ or ‘buyer intent’ or ‘ai enablement’ or ‘lifecycle analysis’ etc. The platform is just the start of the journey. The hard work comes after the purchase. 2/2
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AI that removes bad stress (repetitive admin, formatting, data entry) is good. AI that removes good stress (the productive struggle of writing, thinking, problem-solving) is dangerous. The golden age makes both cheap. Only one is worth accepting.
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WeWork sold luxury offices at a loss. AI companies are selling cognition at a loss. Both are propped up by the same thing: someone else's money and the assumption that users will stick around when the price triples. The assumption is wrong.
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There is no permanent subsidy. Every golden age ends the moment the people paying for it decide they want a return. WeWork, Uber, AI — the names change, the pattern doesn't. If you're not planning for the post-subsidy version of your business, you're planning to be surprised.
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Kindness, generosity, presence, patience - the things actually worth pursuing more of don't require a subscription, an upgrade, or a new device.
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The word 'innovation' has become a shield for bloat, and the most useful products in your life are the ones that resisted the temptation to keep adding.
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Pricing your services is hard. I often get slightly anxious before I click send on an invoice to a client. Are we providing value? Will they object? All the usual self doubt even though we’ve been operating for more than 15 years now. 1/3
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Everyone is doing it tough, the cost of living, the struggle mindset, etc. 2/3
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And then I‘m reminded that people are buying $800 toothbrushes, and it brings back a little perspective. It’s not the cost, it’s the perceived value. It’s not the functionality, it’s the positioning. 3/3 dyson.com.au/camerajet-ceram…
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