Music industry commentator breaks down how Xiao Zhan is changing the rules of concert ticket sales 👤: Xiao Zhan is going to hold concerts! And now everyone has finally seen what it really means to be a top star. 22,000 tickets, over 5 million people wanting to go. The highest official ticket price is 1,960 yuan. And how much are scalpers asking? 250,000 yuan per ticket! That's a whopping 127.5 times the official price! But let me tell you, that 250,000-yuan figure is fake. Even if you ask the scalpers themselves, they'll tell you the actual going rate is around 50,000 yuan. First, they throw out some ridiculously high price so that 50,000 yuan suddenly seems acceptable. That's an old trick of theirs. Just as all the scalpers were rubbing their hands together, getting ready to make a fortune, the very next moment, Xiao Zhan turned the entire industry upside down! His studio issued a public statement saying there are no insider tickets, no employee tickets, and no tickets reserved for partners. All tickets are being sold to the public! The strictest real-name verification rules will be enforced throughout the process. To enter the venue, they'll verify your ID, electronic ticket, and facial recognition data. All three must match. And just like that, the scalpers' dreams were shattered! The fans, on the other hand, were absolutely thrilled! If only they could've been faster at grabbing tickets! We've seen far too many singers who have an unspoken understanding with scalpers. But this time, Xiao Zhan took the power to set ticket prices right out of the scalpers' hands. Liu Ruilin even posted asking for tickets! And Lin Hai said during his own livestream that he didn't have any tickets either. He'd have to try to grab them himself. Liu Zhuo even changed his WeChat display name to “Absolutely No Insider Ticket Sales.” Even artists they've worked with in the industry can't get tickets. That means when Xiao Zhan's team says there are no insider channels, they're not just paying lip service. Even their own people can't get tickets! This isn't about being generous. This is about setting the rules! So let me tell you another little secret about the industry. According to regulations from the cultural and tourism authorities, at least 85% of tickets for large-scale performances must be sold publicly. And the remaining 15% can be reserved for partners. But in practice, that 15% is actually the most reliable source of tickets for scalpers, and an unspoken source of hidden profits for organizers. But this time, Xiao Zhan has put that entire 15% into the public ticket pool too. It's like taking a piece of meat right out of the organizers' mouths and serving it directly to the fans! Why does he dare to do that? Five million people competing for 20,000 tickets! The organizers simply can't do without a star this big! In the past, platforms dictated prices to artists. But now, a top star is setting the rules for the industry. What Xiao Zhan has done this time really has raised the bar for the entire industry. From now on, fans might use him as a benchmark. “Hey, why can't your favorite idol do the same?” But don't rush to demand that every singer follow his example. Transparency is a privilege of top stars. If mid-tier artists tried the same thing, they might genuinely struggle to sell all their tickets. After all, in this industry, survival comes first. Finally, I want to give all the fans trying to get tickets a piece of practical advice. When buying tickets, always stick to official channels. Never believe promises like “Just submit your information and we'll guarantee entry.” That's basically handing your personal information over to scalpers, and you still won't get a ticket! Xiao Zhan won this battle in spectacular fashion. But what he's gained isn't money from ticket sales. It's the trust of fans and brands, as well as greater bargaining power when negotiating with the entire industry in the future. What do you think about all this? Feel free to share your thoughts in the comments! And that's it! Meeting adjourned! Youtube: youtu.be/EHPKvfaYNh8 #XiaoZhan #肖战 #HereComesOurExit