@coredna

Modern DXP for the Enterprise

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coredna.com/
Joined October 2009
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Our CTO gave Claude one brief: live reporting for a client’s sign-up forms, some with more than 300,000 submissions. Claude wrote a plan. Dmitry reviewed it. Then Claude built a new content type, a 13-step automation and a 26-step automation on a dev copy of the site.
Illustration on a beige card: Brief, then Plan reviewed by the CTO, then Built: a new content type, a 13-step automation and a 26-step automation.

ALT Illustration on a beige card: Brief, then Plan reviewed by the CTO, then Built: a new content type, a 13-step automation and a 26-step automation.

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How the build worked, step by step: coredna.com/blogs/whats-new-…

What's New in Core dna MCP 2.0: Automations, New Content Types and More | Core dna

Learn about Core dna MCP 2.0's capabilities, including AI-driven automations, new content types, and page editing enhancements.

coredna.com
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Before 1 November, ask ChatGPT about your top Black Friday products the way a shopper would, in a fresh chat. Check the price, then check which site the answer cites. A right price from a comparison site is the one that won’t change when your sale starts.
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15 copy-and-paste prompts to run the same test on your own products: coredna.com/guides/prompts-a…

15 copy-and-paste prompts to find if ChatGPT can find your products | Core dna

15 copy-and-paste prompts to find out whether AI can actually find, understand and recommend what you sell, with a scorecard and a map from each failure to the layer responsible.

coredna.com
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When ChatGPT recommended one of Australia’s most-loved retailers in our Black Friday test, the price was wrong in 15 of 24 cases. Every wrong price was lower than the store was charging. The retailers’ own pages were right. The answers took their numbers from elsewhere.
Deep red card. Large text: 15 of 24 Black Friday recommendations had the wrong price. Every wrong price was too low. Example: Garmin Forerunner 265, ChatGPT said $479, store charged $797.

ALT Deep red card. Large text: 15 of 24 Black Friday recommendations had the wrong price. Every wrong price was too low. Example: Garmin Forerunner 265, ChatGPT said $479, store charged $797.

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Where the wrong numbers came from, source by source: coredna.com/blogs/chatgpt-bl…

ChatGPT Black Friday Recommendations Tested | Core dna | Core dna

Discover how ChatGPT evaluates Black Friday deals, uncovering pricing inaccuracies. A must-read for marketers before the biggest sale of the year.

coredna.com
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About 70% of experiments on YouTube’s watch page ranking model are now run by an AI system, YouTube said at RecSys 2026. It found a new reward factor no engineer had considered, and it shipped. The catch: left alone, the agents played it safe. They had to be told to explore.
Dark card. Large text: about 70% of experiments on YouTube’s watch page ranking model are run by an AI system. Source: YouTube at RecSys 2026.

ALT Dark card. Large text: about 70% of experiments on YouTube’s watch page ranking model are run by an AI system. Source: YouTube at RecSys 2026.

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What else we learned at RecSys 2026: coredna.com/blogs/recommenda…

Recommendation Engines | How They Work, Types and Examples | Core dna

Discover how 80% of Netflix viewing comes from recommendations. Learn how recommendation engines function, their main types, and their impact on eCommerce.

coredna.com
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We also asked whether each product was in stock near Richmond, Victoria. None of the 48 stock answers we could score confirmed a product in a specific store. Where the retailer is silent, someone else answers: one pet retailer’s stock came from its Uber Eats listing.
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The stock results in full, including three in-stock products reported as unavailable: coredna.com/blogs/black-frid…

Why ChatGPT Sometimes Shows Wrong Prices: 51-Retailer Test | Core dna | Core dna

We checked ChatGPT's price and stock answers for 51 Australian retailers against their live product pages. Every wrong price came from another page.

coredna.com
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Core dna MCP 2.0 is live. 81 tools became 65. Each tool now finishes a whole task, so your AI assistant picks the right one first time and spends less of the conversation chaining small steps. Works with Claude, ChatGPT and other MCP clients.
Cobalt blue card. Large text: 81 to 65 tools. Core dna MCP 2.0. Each tool finishes a whole task.

ALT Cobalt blue card. Large text: 81 to 65 tools. Core dna MCP 2.0. Each tool finishes a whole task.

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What’s new in MCP 2.0: coredna.com/blogs/whats-new-…

What's New in Core dna MCP 2.0: Automations, New Content Types and More | Core dna

Learn about Core dna MCP 2.0's capabilities, including AI-driven automations, new content types, and page editing enhancements.

coredna.com
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Platypus had an adidas Gazelle at $109.99, down from $169.99. ChatGPT said A$169.99, the pre-sale price, from a comparison site. Each time a comparison site replaced the product page and we could check it, the price was wrong. It’s the error most likely to recur on Black Friday.
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Every answer where a comparison site replaced the product page: coredna.com/blogs/black-frid…

Why ChatGPT Sometimes Shows Wrong Prices: 51-Retailer Test | Core dna | Core dna

We checked ChatGPT's price and stock answers for 51 Australian retailers against their live product pages. Every wrong price came from another page.

coredna.com
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We asked ChatGPT where 20 Black Friday products were cheapest in Australia. Then we asked again, minutes later, in a new chat. It changed the store or the price for 14 of the 20. One check of your AI visibility tells you very little. Count across many asks.
Dark card. Large text: 14 of 20 Black Friday products got a different store or price when Core dna asked ChatGPT again. Kindle Paperwhite: Officeworks, then JB Hi-Fi, then Myer.

ALT Dark card. Large text: 14 of 20 Black Friday products got a different store or price when Core dna asked ChatGPT again. Kindle Paperwhite: Officeworks, then JB Hi-Fi, then Myer.

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The full test, with every store and price we checked: coredna.com/blogs/chatgpt-bl…

ChatGPT Black Friday Recommendations Tested | Core dna | Core dna

Discover how ChatGPT evaluates Black Friday deals, uncovering pricing inaccuracies. A must-read for marketers before the biggest sale of the year.

coredna.com
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On 22 September, Appliances Online’s product page said $682. ChatGPT said A$742, the price on the retailer’s Birthday Sale listing. On 26 September the page said $845. ChatGPT still said A$742. The product page was right both times. The wrong price outlived the sale.
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More on how sale pages, range pages, and comparison sites end up answering for the product page: coredna.com/blogs/black-frid…

Why ChatGPT Sometimes Shows Wrong Prices: 51-Retailer Test | Core dna | Core dna

We checked ChatGPT's price and stock answers for 51 Australian retailers against their live product pages. Every wrong price came from another page.

coredna.com
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“Our schema’s correct, so ChatGPT will quote the right price.” All 6 wrong prices in our test came from retailers whose own product schema carried the correct number. ChatGPT used a different page anyway. Keep the schema. Then check every other page that shows the price.
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What the six wrong answers said, and where each number came from: coredna.com/blogs/black-frid…

Why ChatGPT Sometimes Shows Wrong Prices: 51-Retailer Test | Core dna | Core dna

We checked ChatGPT's price and stock answers for 51 Australian retailers against their live product pages. Every wrong price came from another page.

coredna.com
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