The 10 questions that came up most in my skool community this month, and what I told them: 1. Should I send to my whole list or just engaged before BFCM? Stay on engaged for now and go wide in November. The goal of warming in October is earning the right to send to everyone when it counts. 2. When do I unsuppress profiles for Q4 and who? October, and I'd bring back anyone who's ever opened an email, browsed the site or placed an order… as long as they never unsubscribed or marked you as spam. 3. Dynamic or static discount codes? I prefer static for simplicity, but make it look randomized. Something that feels custom like HGNW86H typically converts better than something basic like WELCOME10 4. Where do I send traffic from an abandoned cart email? Dynamic cart link so it restores what they had. Or just directly to your store’s cart page if you have it (usually /cart) 5. Does my email provider affect deliverability? Klaviyo sends off their own IP pool so your mailbox provider has nothing to do with it. Check your DKIM, SPF and DMARC for deliverability requirements. Then look at Google Postmaster for deliverability trends. 6. Should I turn off Smart Sending? YES, we turn it off across every flow. Smart sending skips people who recently received an email from you. Turn it off on key flows. We want these people to receive all the emails. 7. Should I merge all my lists into one master list? Don't really need to if you're segmenting properly. And keeping something like a giveaway list separate means you can actually see whether it was worth running. 8. What do I offer someone when they try to cancel? Depends what they tell you. Too expensive gets a discount and too much product gets a delay. No need to show the same 10% off to everyone… 9. How do I frame my pop-up if I'm already discounting on the PDP? Add it all up and lead with the bigger number. You're already giving that margin away, so you may as well get credit for it. 10. What's a realistic timeline to rebuild flows for a new client? Roughly a week per flow if you're doing strategy, copy and design yourself. Build out your welcome and checkout abandonment first since that's most of your flow revenue. I answer stuff like this every single day in there. Link below 👇