playing the direct response game.. $10M+ in ad-attributed rev
Joined October 2014
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copywizard retweeted
If you want to achieve outlandish success you have to be willing to work like an unyielding, unrelenting psycho for a decade.
You have to learn the violent level of unbalanced effort you’re capable of before claiming to know balance.
Lock in. Win. Then dial in the sweet spot.
copywizard retweeted
The luck and creativity you are waiting for in life
Will find you when you grind the long long long fruitless hours of work.
The muse finds the man in trenches shoveling the shit.
Not the man waiting for just-the-right-moment to pick up the shovel. Quantity breeds quality.
copywizard retweeted
Women wanna watch shows.
They wanna follow characters, drama, relationships, tension, payoff.
They don’t wanna get 8 seconds into their scroll and suddenly feel like they’ve been ambushed by an ad.
So give them the show.
Build the entertainment first, then slowly work the product into it.
That’s the part I think a lot of brands are missing.
Entertainment value is basically the currency you use to earn product attention.
If the story is good enough, people will happily sit through the product education because you already gave them something worth watching.
And when you get that balance right, the ad account usually tells you pretty quickly.
Cheap CPMs.
Strong CPAs.
Way more scale.
Stop interrupting the show.
Make the ad the show.
copywizard retweeted
If you really want to understand Meta’s algorithm you gotta listen to the ecom guys on YouTube, not the degens on twitter
Blue Sense Digital’s is severely under watched for the value he shares for free
X is where you learn ads hype
YouTube is where the actual knowledge is
Just watched a 27 min video that made most ad threads on here useless
Every guide on here says "upload 20 creatives and let the algorithm pick"
That only works at $5K+ a day
On €50 it grabs the first ad that kind of works, gives it 99% of spend, and the rest never get tested
My best ad sat at €0 for weeks because of this
The fix:
- Test new creatives in a separate campaign
- Pause each one by hand at 2-3K impressions
- Only winners go to production
- Let the algorithm pick who sees them, not which one wins
That ignored video became my best ad the moment it got its own budget
copywizard retweeted
93.3% of curing your stress and inability to focus
Is keeping your phone on off in a drawer and logging into socials once per week.
You really don't need to know what the rest of the world is doing.
Go eat some ice cream and build stuff. It's all good.
copywizard retweeted
In 1847, Søren Kierkegaard wrote to his sister-in-law, who was too depressed to get out of bed
He had one piece of advice
copywizard retweeted
your only goal as a man is to do whatever the fuck you want at all times with no regards to other people's feelings. thats it. nothing else matters. if you stick to this principle you'll live a good life. the more that you deviate from this principle the worse it will get for you
crazy
copywizard retweeted
Sorry babe.
Can’t go out with you and drink tequila with your hot single friends tonight. 🤮✋
I have other plans😤💪
copywizard retweeted
Reality Transurfing: wanting something prevents you from getting it. By wanting to be in shape you are saying you are weak. By wanting to be loved you are calling yourself unlovable. By wanting to be an artist you are calling yourself a consumer.
Instead of wanting you should just be. Be an artist and do the things an artist would do and then you will become one. Action is the source of identity, those who decide they already are somebody always get there faster than those who want to be somebody.
