Jake retweeted
It's harder to make $10,000,000 from $20 courses than it is to make from $5,000 products.
There's a place for both.
But keep this in mind as you build your business.
Jake retweeted
Does your email subject line matter ?
Some people say it doesn't.
But I wrote several emails with two different subject lines.
Sometimes...
The one with the most opens also had the highest number of unsubscribers.
While the other had a good open rate and no unsubscribers.
It's harder to make $10,000,000 from $20 courses than it is to make from $5,000 products.
There's a place for both.
But keep this in mind as you build your business.
Does your email subject line matter ?
Some people say it doesn't.
But I wrote several emails with two different subject lines.
Sometimes...
The one with the most opens also had the highest number of unsubscribers.
While the other had a good open rate and no unsubscribers.
Jake retweeted
How can you prevent frauds from stealing your courses?
You can't.
What you can do is:
Add a segment to your offers that cannot be copied.
Build a community.
People can steal your videos and pdfs.
They can't steal your personal brand, community, & one-on-one sessions.
How can you prevent frauds from stealing your courses?
You can't.
What you can do is:
Add a segment to your offers that cannot be copied.
Build a community.
People can steal your videos and pdfs.
They can't steal your personal brand, community, & one-on-one sessions.
Jake retweeted
Growth stops when you stop putting in the effort.
I've seen business owners relax and take their foot off the pedal on their businesses.
But when they return in a couple of months...
They find themselves many steps behind where they left off.
You win by staying consistent.
Growth stops when you stop putting in the effort.
I've seen business owners relax and take their foot off the pedal on their businesses.
But when they return in a couple of months...
They find themselves many steps behind where they left off.
You win by staying consistent.
Jake retweeted
The goal of your marketing should be long-term success - not short term gains. Think bigger!
Jake retweeted
Customers needs are always changing.
As they get through something..
They face another.
That's why as a business owner...
You must be vigilant.
Keep your eyes on the ground
See what new problems your customers are facing and create offers to solve them.
That's how you thrive
Jake retweeted
If you don't have customers...
You don't have a business.
So drive more traffic to your offers.
Your system doesn’t have to be fancy.
It just has to be good enough to get you customers.
Then when you have customers...
You can tweak your methods to get more.
Jake retweeted
Marketing lesson: People who have gained from you are more likely to buy a $5k product than people who are seeing you for the first time.
So even if you're running paid ads to sell your products, create a relationship with your buyers that’ll turn them into diehard fans.
Customers needs are always changing.
As they get through something..
They face another.
That's why as a business owner...
You must be vigilant.
Keep your eyes on the ground
See what new problems your customers are facing and create offers to solve them.
That's how you thrive
If you don't have customers...
You don't have a business.
So drive more traffic to your offers.
Your system doesn’t have to be fancy.
It just has to be good enough to get you customers.
Then when you have customers...
You can tweak your methods to get more.
Marketing lesson: People who have gained from you are more likely to buy a $5k product than people who are seeing you for the first time.
So even if you're running paid ads to sell your products, create a relationship with your buyers that’ll turn them into diehard fans.
Marketing tip: Don't focus solely on your product without thinking about the people you’re making it for. If your product feels like crap to your audience, they won’t buy it.

