@cool_effect
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Our mission is to reduce carbon emissions. #CarbonDoneCorrectly #ClimateChange
Greenbrae, CA
Joined September 2015
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We’re a 501(c)3 nonprofit (tax ID # 47‑5068496), which means your donations towards our high-quality carbon projects can count double thanks to #corporatematching! Give today and make twice the impact for the planet and its people. cooleffect.org/store/donate
Studies show most people vastly underestimate how much others care about #climatechange, which can lead to silence and inaction. The best way to fight silence and inaction? Have a conversation. climatecentral.org/climate-m…
Polar bears are finding a way to adapt to #climatechange — but will it be enough? vox.com/climate/472312/green…
If your holiday dinners are served with a side of climate skepticism these days, here are five easy ways to make those awkward conversations a little easier to deal with. about.bnef.com/insights/clea…
Botanists are creating the ultimate Christmas tree – using selective breeding to grow firs that can survive climate change. msn.com/en-ie/cars/enthusias…
Good news: numbers from a study overestimated climate change’s total impact on wages and the world economy. Bad news: the actual numbers are still very bad. nytimes.com/2025/12/03/busin…
For homeowners, failing to consider climate risks could be catastrophic—and now those risks are getting even harder to understand. newrepublic.com/article/2039…
Tools like #carboncredits and #traveloffsets aren’t magic solutions, and should only be used after you’ve taken steps to reduce your existing #carbonfootprint. We say: do your best, then offset the rest. And now, before you pack—you can give back. medium.com/@cooleffect/befor…
Calling all eco-friendly travelers! This year, it’s time to make an upgrade. Not an upgrade to first class, but an upgrade for the planet.
This #GivingTuesday, we’re asking that you upgrade your impact for the planet and its people by offsetting your holiday travel supporting clean cookstove carbon projects for families in Honduras and Guatemala through @ProyectoMirador.
Before you pack, give back. See how you can make a real impact here: cooleffect.org/travel-offset
Super pollutants like methane are our worst enemies in terms of #climatechange, but our own Johanna Depenthal is here to explain why tackling them can deliver real impact for the planet and its people. carbonherald.com/opinion-unl…
Brazil's #COP30 kicks off this week, and here's why it could be a turning point for #climatejustice — and #climatefinance. unepfi.org/themes/climate-ch…
The climate crisis is quickly becoming an insurance crisis as well. theconversation.com/climate-…
Climate change mitigation strategies are available, cost effective, and urgently needed. From forest protection and renewables to plant-rich diets, we can still limit warming if we act boldly and quickly. academic.oup.com/bioscience/…
It's time to meat the real cost of our diets' contributions to #climatechange. #meatlessmonday abcnews.go.com/US/carbon-cos…
It's no secret that #generative #AI isn't great for the planet — but could it help combat #climateskepticism and inspire #climateaction? nature.com/articles/s41558-0…