Revenue Intelligence Platform Revenue Intelligence Platform with First-Party Analytics & Multi-Touch Attribution:Know What Drives Revenue. Scale Works.
Joined April 2021
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The install gets attributed.
The revenue journey inside the app goes quiet.
Native iOS + Android SDKs → first-party app events in the same Revenue Graph (consent-aware, identity stitch).
Not an MMP. Which in-app moment goes dark for you first?
How many people started your form today and never hit submit?
Of the ones who did, how many never reached your CRM? Never got a call back?
When reporting stops at the submit button, a broken handoff looks like a bad campaign. The ad gets cut. The leak stays.
Convertmax follows leads past the form: visits, calls, CRM stages, paid revenue.
Free Revenue Audit:
audit.convertmax.io/?utm_sou…
Your contacts are portable. Your CRM's operating logic isn't: routing, lifecycle rules, permissions, opt-outs, years of reporting conventions.
AI is changing the front door to the CRM, not the system behind it.
What would break if your CRM disappeared tomorrow?
What AI is actually exposing in the CRM: seat pricing, data quality, and the gap between journeys and closed revenue.
convertmax.io/blog/ai-crm-ch…
HighLevel agencies: clients don't renew for lead counts. They renew for paid revenue.
Convertmax is now in the HighLevel App Marketplace. Paid invoices become attributed revenue conversions, traced back to the campaigns behind them.
How do you prove revenue to clients?
What syncs (contacts, paid invoices, line items) and what doesn't (no pipeline-stage sync):
convertmax.io/integrations/h…
Install from the HighLevel Marketplace: marketplace.gohighlevel.com/…
Your dashboards report activity. Can they explain revenue?
When journeys, CRM activity, calls, opportunities, and revenue sit in separate systems, teams optimize what is easy to measure, not what creates growth.
Read The Revenue Intelligence Gap: convertmax.io/reports/revenu…
With the Convertmax Slack integration, your team can ask revenue questions in the channel where the work is already happening.
Use /convertmax to ask a question in-channel. Mention @convertmax in a thread when you want to dig further.
convertmax.io/integrations/s…
Meet Max AI, Convertmax’s revenue intelligence agent.
Ask, “Which campaign drove the most revenue last week?” Get a clear, data-backed answer from your Revenue Graph.
Less report hunting. Better questions.
convertmax.io/blog/introduci…
#RevenueIntelligence #MarketingAnalytics
If you use GA4 to allocate your marketing budget, you're flying blind.
Ad blockers hide 15-30% of your traffic. Safari blocks third-party cookies by default.
Here is why Google Analytics is no longer enough for attribution. 🧵
convertmax.io/blog/why-googl…
convertmax retweeted
GTM Engineering will be THE most important GTM role in 2027.
There are 12 skills that define it:
1. Tech stack evaluations: spotting new GTM tools before competitors do
2. Workflow design: mapping every flow before you build it
3. TAM mapping: turning a whole market into a precise account list
4. Signal tracking: layering first-party and third-party signals to rank accounts
5. Data enrichment: finding the data points traditional databases miss
6. Automated outbound: run Instantly(.)ai for email and HeyReach for LinkedIn
7. Inbound orchestration: routing every form fill for enrichment and CRM sync
8. Claude Code: your company OS running from the terminal with MCPs
9. Ads audience building: feeding marketing clean lists to build ad audiences
10. CRM workflows: cleanup and enrichment so reps always have context
11. Awareness scoring: ranking accounts by their buying stage
12. Content engineering: turning call transcripts into content for marketing
Master all 12 and you will be irreplaceable.
PS
We put together a full masterclass document on GTM engineering.
Want it?
Comment ENGINEER + follow me and I’ll DM it to you.
The fundamental mismatch: GA4 measures behavior.
It maps how users find your site but goes blind the second a form is submitted. CRMs measure revenue.
They track pipeline and closed deals but are blind to the early, anonymous touchpoints.
#crm #googleanalytics
Your GA4 dashboard says organic search drove 40% of conversions. Your CRM credits direct referrals for 60% of closed-won revenue.
Same campaigns. Same timeframe. Different answers.
Here is why your GA4 and CRM data never match (and how to fix it):
convertmax.io/blog/connectin…
Growth teams spend most of their time optimizing campaigns. But what if 47% of that marketing spend is completely wasted due to broken attribution?
The 2026 Revenue Attribution Gap Report by @Convertmax reveals a massive visibility deficit.
convertmax.io/reports/2026-r…
#revenue
How to Measure Product Analytics
Unify first-party analytics across product events, website, CRM, calls, and billing.
Ingest Segment-compatible product events from Segment, RudderStack, or PostHog without rewriting your instrumentation.
#revenue #gtm
convertmax.io/blog/how-to-me…
How to Measure Marketing Attribution: A B2B SaaS Guide
Attribution depends on complete, clean data:
- Customer journey data
- CRM data
- Marketing campaign data
- Identity resolution data
- First-party data
convertmax.io/blog/how-to-me…
#b2b #attribution #b2bmarketing #data
