Daily insights on PPC and Analytics. https://xitter.cf/t.co/wzdgjb3rjs
Joined February 2019
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New to Google Shopping Ads?
We've written a detailed Google Shopping Ads guide for beginners, plus a few new posts coming soon! #googleads #googleshopping
theconversionlift.com/google…
Here's a quick tip for Google Ads beginners: you can easily create custom metrics to measure micro-conversions before a purchase takes place. A thread 👇
With the introduction of the latest Google Analytics 4 properties, how do we install Google Analytics on our websites? We've written about it here: theconversionlift.com/analyt…
From the 12th of October, the 28-day click attribution model will be retired from Facebook. searchenginejournal.com/face…
We've just launched our Google Tag Manager series: two posts out now, a few more to come soon! theconversionlift.com/analyt…
clixmarketing.com/blog/2020/… This is a brilliant time-saving tip from @ClixMarketing. If you're reviewing placements for the GDN, use the importxml function on a Google Spreadsheet to see what each page is all about, without actually having to open it!
What are some of the custom metrics you're using on Facebook Ads?
Here are some of ours:
- RPC (revenue per click)
- Unique ATC ratio
- Conv. Rate
- AOV
Looks like Facebook just renamed the old "Shop Now" CTA to "View Shop". Guess it makes more sense from a user's perspective, although we would prefer having both options. #fbads
So true!
rule #1 of modern advertising: the best ads don’t look like ads.
what works on social media is the OPPOSITE of what works on traditional media.
a $200 production > $200k production.
native, raw, shaky, timely, vertical and doesn’t require sound.
📲📸💰🔇
-@mrsharma
conversionlift retweeted
Google testing new format for Headlines in top ad slots. Looks like Headline 1 is much larger than Headline 2. Doesn’t appear to be happening for lower ad slots outside of top 4 @rustybrick #ppcchat
You can still use post ID's from Facebook Dynamic Ads variations. Click "Facebook post with comments" as you normally would, and then click on the date of the post. You should now see the post ID in the URL. #facebookads
We've compiled a list of some of our most commonly used Google Ads scripts. What are some of your favourites?
theconversionlift.com/google…
Facebook under-reporting events... again. Weird thing is it's only happening on some accounts. Anyone?
Here’s how you can build a Facebook Ads report on Data Studio without a paid connector. A quick thread.
If you had any trouble with this, you can read our full post on this here: theconversionlift.com/analyt…
If you’re not familiar with Google Data Studio, you can also read our crash-course here: theconversionlift.com/analyt…