Neusiedlersee, 2 days & way too many sticky notes.
Our product/tech team got together by the lake to brainstorm, ideate and shape what’s next for ContextSDK 🚀
We also went go-karting in 38°C heat. Fun, but would not recommend at temperatures that high... 🥵
53% of push notifications land while the phone is flat on a table. Nobody's watching.
Same message. Different moment. 2-3× open rate gap.
The sensors already know the difference. Most apps aren't asking.
Learn more: contextsdk.com/blogposts/the…
Users in calm contexts are 46% more likely to reach a detail view after searching than users on the go. Your app doesn't know which one it's talking to.
Dig deeper here: contextsdk.com/blogposts/doe…
One of the coolest vendors at #MAUVegas 2026”
This month’s newsletter:
👉 Why the industry feels optimistic again
👉 The shift from manual optimization → adaptive systems
👉 Our 8-min Mic Drop
👉 AI & app growth insights
And yes - people literally lay on the floor to test us!
🔥 @mauvegas_ Wrapped - ContextSDK Edition
✈️ 18,963 km traveled
👣 100k+ steps
😴 0% sleep
🥐 60 breakfast guests
🍸 20 dinner guests
🎤 1 mic drop
🍬 200 chewing gums distributed
🤝 100s of amazing new people met
Vegas was wild. Huge thanks to everyone 💜 #MAUVegas
Crazy Shit I Saw At MAU Vegas 2026
the two COOLEST vendors I spoke with:
ContextSDK -
this project is so cool. install their SDK in your app, and you will be able to know if your user is sitting/standing/walking/on train/in bed. you can use this to serve conditionally shorter/longer onboarding, different pricing, or even to *time your push notifications* for when a user is actually on their phone. i tested it in person, saw it working accurately in real time. literally laid down on the floor and it worked perfectly. many potential use cases
Day30 AI -
do you optimize your paid ads for a start_trial conversion event? do you get shitty leads that *don’t* convert to paid because of that? well imagine you only sent the start_trial event IF your user does some in-app activity that makes them more likely to pay
for example, imagine CalAI only sending Meta the start_trial event if the user doesn’t cancel + tracks three meals in their first 24 hours. rather than sending Meta the start_trial event for users who cancel/never track. this is what Day30 does, you just give them access to your Mixpanel api
but also, you don’t arbitrarily choose the in-app activity that triggers your event. i believe Day30 constantly monitors the behaviors that make someone more/less likely to convert and creates a probabilistic model tailored for your app. so you’re not *guessing* at what activity makes people likely to convert, you are by default optimizing for the *true* activity that makes people likely to convert
^ i’m not sponsored by these guys or anyone. i just love what they’re doing
will share more random stuff from MAU
Best MAU Vegas hack? Host breakfast on Day 1.
Everyone signs up for endless side events - but early ones win. People show up fresh, focused & ready to connect (free coffee helps 😉)
Huge thanks to @AddictmobileUA , @edge_226 & @Startiai 💜
Meet us Booth K8 ✌️ #MAUVegas
What if your app knew whether users are sitting, walking or commuting right now?
Would you still send the same push, show the same paywall or serve the same ad?
Our CEO @Sierralog explains why timing changes everything.
📍 MAU Plaza
🗓 WED, May 20
⏰ 3:45-3:55 PM
#MAUVegas
Start @mauvegas_ the right way… with coffee ☕🙏🏼
We’re hosting a relaxed breakfast with @edge_226, @starti_ai & @AddictmobileUA to kick things off.
📍 @WolfgangPuck, MGM
🗓️ May 19
⏰ 8-10am
Come by, grab a coffee & meet great people ☀️
👉 luma.com/ptm9n426
#MAUVegas
Replying to @mauvegas_
@mauvegas_ , baby! 🎰🔥
First time at MAU and we’re excited!
Come find us at📍Booth K8 to talk on-device AI and real-world context.
📅 Book a slot: lnkd.in/dxZeE4dM
☕️ Tuesday Breakfast: luma.com/ptm9n426
See you there! #MAUVegas
✨ #26 - April at ContextSDK
There’s a shift: teams are moving from manual decisions → real-time systems.
In this month’s newsletter:
👉 Apps that act on their own
👉 ~3.9x higher push open rates
👉 What we’re bringing to MAU Vegas
👉 New: influenced open tracking
👇




















