In just 1 year, I built my creative business. Now, I live off of the thing I love most: Creating exceptional content for exceptional people (you). In this week's video, I'm showing 4 steps I used to build my content creator career from scratch. (probably my best video yet):

apparently, I struck people as a millennial. totally offended.

Shield Analytics shut down yesterday. And two competitors responded: AuthoredUp - Ivana Todorovic posted a note acknowledging Shield's work, gave users practical next steps, and said outright they wouldn't be dropping promo codes to capitalise on the moment. Then I got an email from Scripe. A meme. A gravestone with Shield's logo on it. "RIPSHIELD" as the discount code. A line about being "literally the safest tool on the market right now." I get that it was meant to be funny. It wasn't. And beyond the cringe, it missed something: when a competitor shuts down, real people lose a tool they relied on. That's not a content opportunity - that's a moment to be useful. One of them figured that out.

Date cancelled: he’s building a B2B AI SaaS helping companies scale on autopilot

Sure go ahead and “$ grep -n 6$hasm” I’ll wait and scroll my memes in the meantime

bro coded my entire 20s into one notification

"we've generated 1,000 videos in 5 minutes" ...yeah, we can tell

we built tools to create more content faster and the main thing everyone keeps saying is that feeds feel emptier something got lost in the speed

120 g of protein eaten before 12 pm you’re europemaxxing in proteinmaxxing we’re not the same

Sometimes I wonder what conversations lead to such unnecessary product ideas

how I feel after spending my Saturday editing reels that will get 3 likes (1 from me and 1 from my boyfriend)

the pitch was: AI is cheaper than headcount. some companies now spend more on tokens and compute than on salaries. the math was always provisional.

My tweets My audience

me after i spent rent money on Claude tokens

I'm an AI freak but you'll never see me write: "I replaced my entire copywriting team with AI" "My AI agent closed a deal while I slept" "Built a 6-month content strategy in 12 minutes with one prompt" AI is infrastructure, not a replacement for my judgement.

the most frequent AI users at work are Gen Z. they're also the most skeptical - nearly half think the risks outweigh the benefits, up 11 points in a year. make of that what you will.