If creative strategy overwhelms you, that's ok. It overwhelms me sometimes too...😅 If you're just learning, best thing to do is keep it simple: 1. Research to see what people are struggling with 2. Ideate things that they may like to watch 3. Brief so your team understands what your vision + goal is 4. Script so your creators have fun on camera 5. Produce so you can get concepts out quickly 6. Read the data so you understand how people responded to it 7. Iterate as you go.