@contentark

Strategic content planning and delivery for large digital projects.

 Melbourne
contentark.com.au
Joined October 2011
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  • Following119
  • Followers229
8Media
Big shout out to the fab team at Moneysmart for your win!
DTA@DTA10 Nov 2020
The final award for Day 1 of the #DTASummit20 for Outstanding digital methodology or approach goes to: Next Gen MoneySmart – ASIC A big congratulations to the Australian Government Digital Awards winners and finalists. 👏
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Day 2 of global content conference #UtterlyContent20 is going to be such a treat - featuring Australia's very own @EllenGeraghty and @snappysentences. Counting down...
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Aww, thanks @utterlycontent
Utterly Content@utterlycontent19 Oct 2020
Content Ark are experts in creating user-focused, accessible content for complex organisations and situations. They're also helping to bring #UtterlyContent20 to life as one of our sponsors. Thanks, @contentark bit.ly/3o1DkQ8
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Gotta love structured content. As @nozurbina says "It allows you to build content for scenarios that you didn't even know were coming." #UtterlyContent20
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Three hours in and still fully engrossed in #UtterlyContent20 Thanks to @Atlassian's Sam Irons, @msabotkoski and @ghostwhowrites for the very practical insights into testing, customer journeys and corona messaging.
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Australia, you're in for a treat.
Tracy Playle (she/her)@tracyplayle9 Oct 2020
And to announce even more of my fabulous co-hosts for @utterlycontent... Elle is a total breath of fresh air. You’re gonna love her if you’re not already familiar with her (and if you’re not, where have you been?)
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And to announce even more of my fabulous co-hosts for @utterlycontent... Elle is a total breath of fresh air. You’re gonna love her if you’re not already familiar with her (and if you’re not, where have you been?) – at Gateshead, England
Elle Geraghty Content Strategy@EllenGeraghty9 Oct 2020
I'm looking forward to co-hosting some Tuesday sessions for @utterlycontent - get 30% off with my discount code - TNXMSIW - utterlycontent.com/
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Always good to be reminded: "Without understanding functional business goals and user needs and preferences, content is just “nice to have”—or, worse, getting in people’s way."
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Content Ark retweeted
Button@ButtonConf31 Aug 2020
🎉 THIS WEEK ONLY! For every ticket purchased, we’ll award a ticket through the Button Equity Scholarship. Make your registration make a difference! buttonconf.com
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Cracking the "cost of content" code. j.mp/2Os4y2q
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Bring it on @storyneedle!
Michael Andrews@storyneedle30 Sep 2019
I'm looking forward to the development of 'no code' content engineering, where decisions are made on the basis of the content, not the code.
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I reckon arranging content by its format, for example, forms, PDFS or videos, is the absolute worst. What do you reckon? Is there a time when that is useful to users? What are better methods? ellegeraghty.com/blog/2019/h… #ContentStrategy #InformationArchitecture – at Newtown, Sydney
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“A content strategist cannot live in a silo, no matter how broad or how laser-focused their responsibilities may be.” @halvorson has some thoughts on the ultimate #contentstrategy question. bit.ly/2K1HNPO
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Yep.
Michael Andrews@storyneedle10 Apr 2019
Replying to @storyneedle @eaton
I have yet to see any CMS focus on helping publishers manage the variation in the information and messaging that will help them achieve their goals At best, we have 'headless' CMSs that focus on different presentations of static information. It's a massive failure.
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I am doing a free webinar for @GatherContent on 25 April about #ContentDesign and #DigitalTransformation. You are warmly invited! Reserve your place here: gathercontent.com/resources/…
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Today I’m mostly mapping out content types. Takes ages to do it properly but it’s one of my more enjoyable tasks as a content strategist. Feels like putting order to content chaos.
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