Decentralized Ad Network driving verified human growth and real user retention
Joined March 2026
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Most Web3 growth is a systemic lie
There is a problem in web3 growth, the space promises innovation, but current user acquisition is stuck in an infinite loop.
99% of protocols growth strategies revolves around 'indirectly' bribing mercenary users and funding bot farms through massive airdrops. It built a wealth transfer pipe from protocol treasuries to server farms, and every growth agency is just a plumber charging to install it.
Let's analyze the math on a $500K failed marketing campaign that bought exactly 50 humans.🧵👇
🤖 Made with AI
So how do we fix it?
How do we structure incentives so bots are economically starved, but real users are rewarded?
How do we guarantee retention?
The fix: By making it mathematically unprofitable to be a bot, and highly profitable to be a human.
If you're a founder, you have two choices: keep paying the bot tax, or build a real ecosystem.
@complectlabs is building the infrastructure for the second option.
- We are building a system where protocols pay for proof, not promises.
- Where users find products that actually adapt to them.
- Where publishers turn their real audiences into ecosystem assets.
Honored to see @avalanche shout out @complectlabs as we begin building the decentralized ad network
March on Avalanche proved one thing:
Our ecosystem is home to some of the strongest and most resilient builders in the entire industry.
When things are easy, we build. When things feel hard, we build.
To illustrate this, here is an incomplete list of highlights from the Avalanche ecosystem this past month.
Comment below if we missed anything. Let’s begin.
1. Another AVAX ETF, $GAVA from @Grayscale, went live on @Nasdaq
2. @Team1USA_ premiered, bringing the Team1 experience to the U.S.
3. Build games concluded, awarding the top prizes to @MeridianProto, @Forg3tProtocol, & @TheGrottoL1.
4. Retro9000 C-Chain round from @AvalancheFDN went live.
5. Avalanche had the lowest average transaction fee of all major chains in March.
6. @AvaLabs announced as part of Mastercard’s Crypto Partner Program.
7. Avalanche’s Gas Target on C-Chain hit 4M and continues to rise.
8. Details of Avalanche Summit announced: Sep 16-17th at Chelsea Industrial in New York City.
9. @animocabrands signed a partnership to accelerate growth in the Avalanche ecosystem.
10. $AVAX mentioned under examples of digital commodities in the SEC's recent commodity futures trading commission release.
11. FIFA World Cup 2026™ tickets became available through Right-to-Tickets (RTT) available on
@FIFACollect.
12. Episode one of The Blockfather podcast released through @Team1USA_.
13. @MyStandardDotIO met with senators & members of congress to show how MyStandard can help Americans find work without the risks of spam, fake jobs, or AI-driven data abuse.
14. Ava Labs President @John1wu gave a talk at @blockworksDAS: Tokenization is Eating the World.
15. KB Kookmin Card announced they are building a stablecoin payment system and a dedicated Avalanche L1.
16. Retro9000 C-Chain Round 2 opens with a 10x points multiplier for all projects that reached Stage 2: MVP of Build Games.
17. Ava Labs General Counsel @leelaughs5x talked token classification & regulation on an episode of @BAndOShow.
18. @coreapp launched Unified Swaps, simplifying bridging for users.
19. @AvaxTeam1 announced sponsorship of the @clubhashcash hackathon.
20. @bears_salmon sponsored @avaxbingo ahead of their launch.
21. @TheArena drops their iOS mobile app.
22. @playoffthegrid unleashed “The Bride” character onto Teardrop Island.
23. @SiloFinance v3 went live.
24. @routescan_io unveiled an AI agent to help dig through onchain data in plain English
25. @blaze_stream hits a milestone: 250+ streamers live every day.
26. @pythonomics built a nochillio community app.
27. @TippiklLabs partnered with @onrampmoney to allow for instant purchasing of AVAX, USDT, and USDC directly on their platform.
28. @loopia_world integrated @AvaxTeam1, @wolfilandnfts, & @ferdybet into Loopia as interactive in-world experiences.
29. @irmr2 dropped his game “The Abyss: Seven Sins of the Grotto” on @TheGrottoL1.
30. @WeKeepWinning_ doubled their vault capacity, which was still quickly filled.
31. @BenqiFinance integrated repayment ability from any EVM chain.
32. @PyVax introduced native Python smart contract development for Avalanche.
33. @Tesseract_avax was integrated into Core Unified Swaps.
34. @cre8onavax’s testnet went live.
35. @complectlabs began building their decentralized ad network.
36. @pollitdotfun, a market for crowd sentiment on Avalanche, launched.
37. @renew_sh announced their platform: a billing system that aims to allow users to pay in local fiat but settle for merchants in USDC.
38. @Chess_Hustler, a no fee chess wagering platform, launched on web and The Arena app store.
39. @Rabtools launched with automated Pharaoh AutoVault rewards on C-Chain.
40. @amiknyc shipped 26 releases to gunzscope
41. @PredMarketsCom launched its prediction market on Avalanche with a referral prorgam.
...and more. Let us know what we missed below.
Now go kick ass in April.
Complect retweeted
Hot take: the most undermonetised asset in Web3 is an engaged platform audience.
Tons of dApps has thousands of daily active users, yet they make almost nothing from that traffic.
Building the fix for that @complectlabs
Complect retweeted
Avalanche has 500+ applications. Games, DeFi protocols, NFT platforms, social apps.
But here is something nobody is talking about.
Most of them are invisible to each other's users.
I call this the Island Effect 👇
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