Creating job opportunities in the creative industries for young, working class talent.
London, UK
Joined May 2012
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We’re excited to launch Pt 2 of ‘The CACHE Lectures’ 💪which combines expertise of the best teachers from the best ad courses in the UK and is a crash course in the essentials that new starters in the industry need to know. Head to LEO to read, watch and listen for FREE now.
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Today we remember the 72 men, women and children taken from us at Grenfell Tower 7 years ago.
With time, those responsible hope we will all forget. Join us this evening at the Notting Hill Methodist Church at 6pm to show them we won’t 💚
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It's live! We've launched Lucky10Grand with @Effie_UK and @commsbreakers to fund £10K of effectiveness training for working class talent.
Applications close on 29th March so get going if it sounds like something you, or someone you know, would benefit from.
Good luck!
📢 From a working class background? Want to get into the marketing & advertising industries? Thanks to @Effie_UK & @LuckyGenerals you can learn all you need to know about how to create marketing that actually works on a FREE virtual course. Apply here now: t.ly/AbF8R
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Like they said… read, watch, and listen to it right now for FREE at leoreader.com
LeoReader makes advertising lecture content available to neurodivergent @leoreaderuk buff.ly/3SCDKOu
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@commercialbreak and the @leoreaderuk is a really wonderful tool that makers marketing texts inclusive and accessible, itdeserves your votes in the @Creativepool awards
I know we already said it, but @leoreaderuk went and got itself shortlisted for 3 @Creativepool awards. They're up against some big old companies so could do with your vote...
App: creativepool.com/annual/2023…
Social good: creativepool.com/annual/2023…
Web: creativepool.com/annual/2023…
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Trying something new print sale to support making if new work and continuing daughters of the soil. Information below in full! Send me a message if you are keen. I appreciate all the support people give already.
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If you've watched #madwomen on @Channel4 and want to find out even more about the women who shaped modern advertising (without getting the recognition they deserved) go to leoreader.com to read, watch, and listen to @BrittaneyKiefer on 'The Unsung Women of Advertising'
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Today the @SocialMobilityF very important #SMindex22 came out. It's super disappointing however that media and creative aren't represented. We all keep talking about wanting to increase our diversity, but to do this we need to measure. Would love to see agencies repping next year
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Really excited to be taking part in this on behalf of #commonpeople chatting the importance of class diversity and social mobility in our industry and to be sharing the stage with the brilliant @Evecornwell and the @93percentclub get your tickets now
You have ONE WEEK to buy your tickets and get registered for #BloomFest 2021! We have a packed agenda and some brilliant speakers for our one-day virtual flagship event. Join us! bit.ly/3EHvzq0 #TogetherWeAreBloom
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Interested by a #career in the #marketing industry, but unsure about what #role is right for you?
Our #personality quiz will help you understand where your strengths lie, revealing the roles you’re made to strive in.
Take the #quiz here: bit.ly/3xB6eKn
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If 37% of the creative industries were from a low socio-economic background there would be 263,200 more working-class people in the sector, @CreativePEC found.
Join us on 11 October where @Farrah_Storr will lead a discussion on diversity & inclusion➡️ bit.ly/38TfZK4
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If anyone fancies implementing a menopause policy in their workplace but don't have the time or resources to write it, we've done all the hard work for you with an open source version. Help yourself and adapt, refine, improve, pass on. Download it here darkhorses.com/menopause/dar…
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How can you learn what can't be taught? @Campaignmag has dropped the paywall for this column by @nilsleonard of @uncommon_LDN on the madness of the UK Govt's arts education cuts campaignlive.co.uk/article/m…
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The new book by @davebirss on LEO is a treasure trove of practical creative tips to get you to better ideas.
This week we're going to share 3 belters, starting with @shirinmajid
Head to leoreader.com right now to read, watch and listen to loads more right now...
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Someone asked at the Q&A today how you could measure & set targets. I would urge all agencies/brands to chat to @SocialMobilityF & enter the index to get an assessment & plan, & obvs invite in the brilliant @commsbreakers to really take a look at your culture #AdvertisingAllIn – at Urmston, England
Action 3 from the All In Action Plan is to improve the experience & representation of talent from working class backgrounds.
People from a professional/privileged background outnumber working class people by almost two to one.
Read more here: adassoc.org.uk/all-in/
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James Hillhouse: "There is a feeling when you come in that you are not part of that world. Everyday there are a thousand little incidents." #AdvertisingAllIn
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"People can make massively wrong assumptions just because someone has a certain accent or speaks differently to them - it forces that person to feel like they have to change their voice, which is ridiculous" - Andy Nairn, Founder of @LuckyGenerals.
#AdvertisingAllIn
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"If we think this is just about recruitment then we've got it horribly wrong" - James Hillhouse, Co-Founder of @commsbreakers, at the All In Summit.
#AdvertisingAllIn
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Israel Kujore, visual artist: "If they have an issue, they need to voice it without it being a barrier. You also need mentors that want to really take talent under their wing." #AdvertisingAllIn
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Andy Nairn, @LuckyGenerals: "We are blocking 39% of the population out - that is wrong on so many levels. It is wrong because class intersects with so many issues in the diversity conversation - there is a double-whammy going on." #AdvertisingAllIn