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Our new website for @ladygaga is live!🟢
The platform creates an incredible space for Gaga to showcase her projects, upcoming events and connect even more deeply with her millions of Little Monsters worldwide.
Full case study coming soon!
Digital Design: Yung_studio
Stack: @shopify Hydrogen, @sanity_io @MuxHQ
Live from Toronto 🇨🇦 this is HUGE!
We just won a @Shopify Build Award for Best Liquid Build for our work with Lupine Lighting Systems.
Liquid usually gets a bad reputation when it comes down to unique experience. People associate it with the same theme thousands of brands use. We wanted to prove the opposite: a fully bespoke storefront, native product configurator, shoppable stories, comparison modes. All native Shopify, almost no third-party apps.
Fun fact: this is our 2nd Build Award. First was in 2024 for Nour Hammour. As far as we know, that makes us the only agency to win two 😇
Thanks @harleyf @tobi @benjaminsehl @atleeclark 🙏
Announcement linked below 👇
We're thrilled to reveal this one!
@Kotn is a Certified B Corporation building a beautifully made, foundational wardrobe and home essentials crafted from authentic Egyptian cotton and rooted in direct, honest relationships with the farmers who grow it. From its Toronto roots, Kotn has become a reference point for what conscious retail can look like: fewer, better things, radical transparency, and real investment in the communities behind the product.
Together, we're partnering on eCommerce redesign and development, reimagining Kotn's eCommerce.
"As Kotn continues to grow, we wanted a digital partner who could match the care and craft we put into everything we do. In Commerce-UI, we found a team that understands both great design and solid engineering and we're thrilled to be building the next chapter of our eCommerce experience together" - Sonia Fujikawa
Thanks for the trust @benjaminsehl!
4 x The Webby Awards for @ladygaga website in 2026 🏆
🏆 Webby Winner — Websites Music
🏆 People's Voice — Websites Music
🏆 People's Voice — Mobile Visual Design
🏆 People's Voice — Mobile Responsive Design
@Shopify Hydrogen + @sanity_io .
It's been a fantastic ride seeing how we all here push the digital experience on the web, constantly introducing new homepages, 3D music subpages, interactive tour moments where fans can upload their content, or horizontal timelines.
Kudos to Lady Gaga's team and, of course, Yung Studio, responsible for the design part.
Pre-made @Shopify theme. Faster. Cheaper.
12 months in:
— Bloat no one wants to touch
— Performance degrading.
— A look shared by 1,500 other stores
— A content team scared to change anything
— A data model fighting your business logic
We wrote down why we don't build on pre-made themes and when they actually do make sense.
Read here: commerce-ui.com/insights/why…
Most people think @Shopify can't handle complex B2B.False. 🔴Here's what we built for Lupine Lighting and why the "Shopify can't do B2B" era is dead.
[Thread]🧵
Read more: commerce-ui.com/work/lupine-…
We just shipped one of the most complex @Shopify Liquid builds we've ever done — for Lupine Lighting Systems, a 35-year-old German performance lighting brand. Here's what made it challenging (and interesting).
[Thread]🧵
And the design? "What if darkness becomes the interface, and light becomes the product?" The "Shine On" toggle lets customers see real illumination scenarios on the PLP. This explains the strength of the product. Show, don't tell - as a branded interaction.
Our full case study is here: commerce-ui.com/work/lupine-…
Website: lupinelights.com/


