Many popular menswear headlines can be made more interesting if you add some political, historical, or technological dimension to them, rather than just tell people how to dress and what to buy. Examples: Boring: "Here's how to dress for the office." Interesting: "Here's how contemporary office dress culture reflects the last century of liberalism." Boring: "Here are the best shoes this season." Interesting: "Here's what Victorian shoemaking can tell us about AI." Boring: "Here are affordable alternative to this season's best bags." Interesting: "Here's how federal budget cuts have made it harder to spot labor exploitation in global supply chains, which shows up as 'hot deals' for consumers." Boring: "Here's how to dress hot and sexy." Interesting: "Here's a history of how people have covertly expressed sexuality through clothes during times when such expressions were taboo." I would argue that the more people engage with these histories and find deeper meaning in clothes, the more they're able to dress in ways that allow them to express what they want and feel satisfied by what they wear, rather than blindly buying whatever is on a "fall essentials" list.