You've already said your best content out loud. You just weren't listening. I mine my coaching calls, interviews and conversations for the opinions and riffs I keep repeating. Turns out "finding your voice" is mostly transcribing it.

A one-hour task takes two hours. A one-day task takes a week. A one-week task takes forever. So we broke everything into day-sized pieces. Not for deadlines. To force definition. If you can't split it up, you don't know what it is yet.

She spent years worrying she wasn't pushy enough to sell properly. Then a big player in her field told her the opposite: people trust her because she helps first. In a trust-based market, warmth isn't a flaw to fix. It's the product.

I don't use AI to write. I use it to find things worth writing about. It scans my transcripts and voice notes for patterns. It hasn't sped up the writing that much. It's sped up the part before the writing, which was always the real bottleneck.

Whenever I've wanted a cofounder, it was never about skills. You can hire skills (or prompt them, these days 😆). What I missed was someone to share the load, and someone at my level to be utterly honest with about the business. More on @RogueStartups with @TheCraigHewitt

Taking on a cofounder is basically getting married. On a normal nine hour day, I spent more time with the team at my last company than with my wife. Home by six, bed by ten. That's not hustle culture, that's just a Tuesday 😆 More with @TheCraigHewitt on @RogueStartups

Anyone can get an AI to write 100 blog posts now. What it can't write is "here's when I tried it, here's what happened." That's pretty much all a good podcast conversation is. Stories and experience. More with @TheCraigHewitt on @RogueStartups 🎧

More people wear the product hat than ever, says @TheCraigHewitt. The customer calls, the surveys, the feature request board... a huge part of what makes a product work. If I started another software company, it's a job I'd keep for the first year or two. Would you hire for it?

"The value of a good developer is different than it was two years ago." Craig Hewitt, on founders shipping production SaaS with AI. True 90% of the way. The other 10% (security, onboarding, taste) still matters. But if building's easy now, distribution was always the hard part.

"Anyone can build anything with AI now." True. It's a weird, unique person who actually spends the time. My homemade video tool only works because of weeks encoding exactly how I make a podcast (it's tuned to golf content). The prompt isn't the valuable bit. The personal bit is.

I don't really believe in 60-second clips. My repurposing system cuts each podcast episode into 5-10 minute segments instead, each answering one specific question. Searchable, and viewers stay, because they came for exactly that answer. (Yes, this teaser is short. Irony noted 😆)

I built an AI system that finds content ideas in my coaching calls. It found 87. I published 2. 😅 The system was fine. The problem: it waited for me to remember it. So I've flipped it. It pushes drafts to me on a schedule now. Pull is a demo. Push is a system.

"Personal brand" might be the most off-putting phrase in marketing 😆 Swap the words and something shifts: it's not a personal brand, it's a channel to publish straight to your ideal customers. Less vanity, more marketing. Full chat: Rogue Startups, wherever you listen 🎧

"I'm all for creating new content. I'm just not very good at using what I've already made." Your next bit of growth isn't in the new thing. It's hiding in stuff you already built and forgot about. Before making the next thing: what have you got that you're not using well enough?

You don't hire a personal trainer because bicep curls are complicated. You hire one so you'll actually turn up. I reckon online education's heading the same way: accountability, not answers. Hear the rest with @TheCraigHewitt on @RogueStartups. Search it wherever you listen 🎧

Every idea system fails the same way. Capture works. Resurfacing doesn't. The backlog becomes a graveyard with a search bar nobody visits. Idea management isn't a filing problem, it's a retrieval-timing problem. Design for the moment ideas come back, not the moment they go in.

It feels like the "how-to" business is dying. You don't need a coach to explain things anymore. AI does that for free. So where does that leave courses? Communities, maybe. More with @TheCraigHewitt on @RogueStartups. Search it wherever you listen 🎧

The secret to match play When you're getting shots in matchplay, a bogey can be enough to halve the hole. So why do most of us forget that the moment we step on the tee Listen to the full conversation on the Both Sides of Par Podcast:

Nairn Dunbar's 12th, 356 yards, and a proper drive sets up a birdie look that doesn't come round often enough. Then that last putt nearly bottled it, crawling like it had somewhere better to be. Full story here:

Birdie at Nairn Dunbar's 12th. Approach nearly came up short, heart in mouth, but it crept on. That's all that matters! One of those holes where everything clicks just right.