Marketer/Educator/Writer. Editor-in-Chief, Retail Media, Fellow, Marketing Institute. Ecommerce/Marketplace/Retail Media Expert. Car/Motorsport Nut

London, England
Joined November 2008
Iaunched my first online course today - 'The Fundamentals of eCommerce' on the @FutureLearn platform - the 3rd largest in the world with 15m users. A 12 Week ExpertTrack specifically designed, created and written by me, in 4 sections. Think of it as as Mini-MBA in eCommerce....
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𝗠𝗰𝗗𝗼𝗻𝗮𝗹𝗱𝘀 𝗮𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗠𝗲𝗱𝗶𝗮 𝗡𝗲𝘁𝘄𝗼𝗿𝗸. McDonald’s CMO, Morgan Flately announced yesterday that the makers of Big Mac are launching a media network. tinyurl.com/y3s5mkub
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I wrote this in 2017: "You can palpably feel the pace of change: Over the next 10 years, you can the sense that things will accelerate: what we are going to experience will transform even more than today due to Moore’s Law." marketingweek.com/colin-lewi…
Actually, engineers at their best are startlingly imaginative.
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I am now 100% an Apple fan. However, I still draw the line at buying a Mac. Even if John Tenus was giving a free Porsche 911 with every Mac purchase I would still say 'no'!
Stock should be up 100% based on this alone
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"20+ flights from/to each of these European airports below’ :-)
Subjective views based on 20+ flights from/to each of these European airports below’ Generally, European airports are actually pretty phenomenal, especially considering the constraints they’re facing - limited space (which is why you have to take a bus to a remote stand sometimes), noise / time regulations, slot constraints, etc. I genuinely think the average EU airport offers a better experience than the average US airport - and the Skytrax ratings would agree. Top tier 🇬🇧 LHR - gets a bad rep for some reason, isn’t pretty, but it’s the best connected airport in Europe, and it’s surprisingly efficient for the traffic it handles. It’s not a place to hang out but it’s a place that gets you somewhere. Short wait at security, and immigration simply works despite being non-Schengen. 🇩🇰 CPH - fast, efficient, genuinely good shops and food options, 15-20 mins to city center, long lines for non-EU citizens at passport control though (doesn’t apply to me, luckily) 🇨🇭 ZRH - the Swiss just know how to run things, 15-20 mins to the center, phenomenally efficient for the scale 🇩🇪 MUC - the transfer takes forever. But when you’re there, it’s what everyone thinks Germany is like - fast, efficient, clean, well-connected 🇫🇮 HEL - it’s marvelous. The efficiency, the lounges, the architecture - incredible. 🇬🇧 LCY - chef’s kiss. Works every time, the most efficient piece of infra in the UK. Plus, the legroom in the E190s BA is flying from LCY is just soooo nice, and the views on climb / descent are insane 🇳🇱 AMS - objectively the nicest of the huge airports. Everything is efficient, great food options, so many connections, never a remote stand / bus gate - only the taxiing takes forever 🇩🇪 TXL - rest in peace, sweet prince Good tier 🇳🇴 OSL - it’s a great airport once you’re actually in it: food options, shops, architecture. But the transfer to the city, plus the long lines (you’re the richest country in Europe, please buy modern scanners?) - meh 🇸🇪 ARN - the new T5 is top tier, T2+3 is… very much not. Fast train to the city, great food options, horrible lounge in T2 - and why are you guys not building passport egates? 🇩🇪 FRA - it’s just so huge, transferring in Frankfurt is a nightmare. New T3 is very neat though (we can still build infrastructure in Germany!), and the regional train connections via ICE are a massive win 🇪🇸 BCN - same issue, it’s nice, it’s just huge so everything takes forever. Great short connection into town. Needs improvement 🇫🇷 CDG - controversial maybe but security is never efficient (new scanners please?), lounges, shops and especially food are nowhere near what one would expect of the French. Some people love it though, I might just have been to the wrong terminal 🇬🇧 LGW - I don’t mind it, but it needs a renovation… everything is just a bit outdated, and distances are longer than they should be (esp to the North terminal). Gail’s in the South Terminal is a nice addition though. 🇬🇧 STN - avoid. It’s just a huge duty free (unnecessary) and a Whetherspoons (don’t mind that actually), plus you usually walk a marathon to the gate, and security lines take forever because everyone there is acting like it’s the first time they’ve ever been to an airport 🇩🇪 BER - I will say it has gotten better (esp the security lines). But it’s still a national embarrassment. The 40+ degrees in the non-AC-ed jet bridges, the sheer distance (even though it doesn’t have a huge capacity?), the connection to the city, the security (you have new scanners but you still pull every second bag out to check the liquids? Why?), the unfriendliest staff - nope. 🇩🇪 SXF - what in the world was this iron shed masquerading as an airport? That was even worse than BER. (For completeness, I have additionally flown 20+ times in/out of TLL, STR, and VCE - they’re small and they do the job, nothing remarkable)
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Bringing back headphone socket and wired headphones will A> save a lot of people money B> finally put a halt to the minimalist nonsense. For the sort of money they charge, I WANT a headphone socket.
“We’re bringing back chargers and wired headphones with every iPhone purchase.” - John Ternus, new Apple CEO.
Readers added context they thought people might want to know
This quote is fabricated. @HoopsCrave is a parody account and Apple has announced no such change to iPhone bundles. apple.com/newsroom/2026/… bloomberg.com/news/articles/… makeuseof.com/apples-most-an…
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Direct to consumer (DTC) is alive an kicking. Video is the language of the Internet.
Respuesta del CEO del Grupo Ryanair, Michael O'Leary, al ministro Puente:
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The biggest headscratcher for me about motorsport for years is why NOT market the sport & drivers which creates more fans => Higher attendance + Higher TV ratings. ++Attendance/ratings leads to ++ sponsors + $$$ ++more venues/options. F1 + Supercars did->why not indy or Le Mans?
IndyCar solving their marketing problem would solve pretty much all of their problems in a domino effect If the races, the drivers and the sport are marketed effectively, what does that do? Creates more fans which leads to: - Higher event attendance - Higher TV ratings Higher attendance/ratings leads to: - More sponsors - More revenue - more venues/options All lead to a highly functioning & thriving sport This is why I have yelled from the top of my lungs for years that Marketing is IndyCars most important issue to address Everything else takes a back seat IndyCar/Fox need to invest heavily in this. Heavily. You can’t expect everything to work either. You have to take risks. Some will pay off. Some won’t. That’s life. Seeing how heavily DC was promoted deliver instant results just further drives home the point. MARKETING. This needs to be the focus I hope IndyCar learned and applies the lesson
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Who knew that viewership would be down once F1 went from free to air? Its a mystery that no one could have anticipated. NOT. If I was a sponsor, I would be hopping mad. @shaneoleary1
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IAG (BA, Aer Lingus, Vueling, Iberia) do not appear to understand competition rules. There is a hint in the label 'competition rules'. Please do not let IAG near anything. Even Ryanair would do a better job than IAG with EZ.
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1/6 Financial Times: "A company-level OECD analysis of government subsidies across 15 key industrial sectors found that nearly 60 per cent of Chinese firms’ global market share gains since 2005 could be attributed to subsidies." ft.com/content/885ca606-5339…
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If you look at the share price of Airbnb v Booking.com in the last 5 years, you will sees that the average punter has worked this out too. Airbnb has hit its TAM. Its PR is better than reality.
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'Deadly buzz' actually means something in Ireland. And its nothing to do with bees, wasps or dying. Only an Irish knows what it means when someone say 'deadly buzz'. :-)
Headline probably needs to be rewritten for an Irish readership.
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Agreed on this. The Ferrari Luce is a perfect €100,000 Apple branded car. Ideally using a USB-3 plug to power it up :-)
My theory on the Luce: this is the car Jony wanted to design for Apple Apple didn't want to ship it so he made it for Ferrari This car with an Apple logo on it, priced at $100k... would sell extremely well
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Ferrari V Ferrari: Chose your weapon of choice.
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...and there are no speakers or keys or wind down windows because Jonny Ive has decided that we don't need these :-) Just like we did not need headphone jacks - and look where that has left us.
POV: You’re charging your new Ferrari Luce
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Ouch.
Left, Ferrari Luce $645k Right, Nissan Leaf $35k
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The new Ferrari Luce. Yours for £440,000. Yes, not a typo. It should be a Fiat for £40,000 with that body.
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The averahe person the UK flies once or twice a year. A person who flies 12 times a year is a frequent flyer. A tiny percentage are travelling a more. Automating the processs is a probelm that is not worth solving .
Really don’t understand the tech obsession with trying to automate the process of booking flights… I think I travel reasonably frequently and it’s really not a big deal to click around for a couple of mins to book a flight…
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This is 100% true. Airlines are not spying on your with cookies. I know the systems they use (as in the tech) they are neither set up or capable of changing the price because it supposedly ‘recognises’ you.
Airlines don't know who you are and they don't care. The "clear your cookies" hack is one of the most persistent myths in travel, and the real reason prices change is way more interesting. A single economy cabin has 7 to 12 invisible fare classes, each assigned a letter. Q-class might have 40 seats at $250. When those 40 sell, the system closes Q and opens H-class at $350. When H sells out, M-class opens at $475. The price jumps you see aren't the airline punishing you for searching twice. They're inventory depletion in cheaper buckets happening in real time as other people book. A major US carrier with 500 daily flights manages roughly 2.5 million booking limits at any given moment. The yield management system optimizes over a hundred fare bucket combinations per route, updated continuously based on booking velocity, competitor pricing, seasonal demand, and days until departure. Your browser cookies are not a variable in that equation. Your individual search history has the same effect on the algorithm as yelling at a vending machine. The price went up between your first search and your second search because someone in Dallas bought the last seat in the cheap bucket while you were debating. That person would have bought it whether you were on a library computer, your phone, or a 1997 ThinkPad running Netscape Navigator. The real hack for cheaper flights is boring. Book 6 to 10 weeks out for domestic, 8 to 12 weeks for international. Fly midweek. Set fare alerts and wait for the airline to reopen a cheaper bucket when demand underperforms their forecast. That actually works. Clearing your cookies saves you exactly zero dollars.
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IAG showing yet again that they could not care less about customers. Focus on customers and margins will follow.
The goal for Aer Lingus, and all IAG brands, is clear - achieve an annual operating profit margin of between 12-15 per cent. businesspost.ie/daily-briefi…
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