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Joined December 2021
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We took a top-tier crypto exchange from single-digit Domain Rating to 70+ in a brand new EU market, post-MiCA.
No backlink profile. No domain authority. No organic visibility. Just a cold start and a compressed timeline to build the regulatory trust signals that matter in a heavily regulated market.
The brief also had a newer requirement: visibility inside AI answers. EU users are increasingly asking ChatGPT, Perplexity, Gemini and Google AI Overviews which exchanges are licensed and trustworthy, not just Google. So the new domain had to earn citation share in search and AI answers at the same time.
What we did: built the SEO architecture from the ground up (indexation, crawlability, internal linking, content structure), grew the backlink profile to roughly 3,800 through structured outreach, and applied our proprietary AEO methodology to get the content surfaced and cited by AI answer engines, tracking and tuning it continuously.
The results:
➕DR climbed from single digits to 70+
➕93,000+ citations from AI platforms
➕Daily AI citations up 32%
➕Distinct cited pages up 25%
➕Best single day: 1,038 citations across 143 pages
➕Search impressions up ~30x month over month
➕1,100+ organic keywords ranked
For a new entity entering a regulated market, this isn't a vanity metric game. It's how a newly licensed exchange proves it's legitimate to someone deciding where to trust their funds.
Full case study: coldchain.agency/nda-exchang…
Most agencies now sell AEO, and in crypto the gap between the teams doing the work and the teams that renamed their SEO retainer is wide.
Here's our guide to finding an AEO agency for your project.
coldchain.agency/what-to-loo…
Traffic Isn’t the KPI: Connecting Organic to Deposits, Wallet Connects and Leads
coldchain.agency/traffic-isn…
Turning Your Token, Chain and Pair Data Into Thousands of Ranking Pages – Programmatic SEO for Cryptocurrencies.
If your product already tracks tokens, chains, trading pairs, exchanges, wallets or integrations in a database, you’re sitting on an SEO asset most crypto brands never touch. Programmatic SEO turns that structured data into thousands of individually rankable pages – one per token, one per pair, one per chain – without a content team writing each one by hand.
Full post: coldchain.agency/turning-you…
📉 @Reddit's ChatGPT citation share just fell 86% in 9 days (3.8% → 0.5%). Google AI Overviews and AI Mode are seeing the same drift, just slower.
If you're a crypto, web3 or fintech project and any meaningful chunk of your AI visibility has been riding on Reddit sentiment - this is your sign to check your citation sources.
Full breakdown + what to do about it: aeo.coldchain.agency/blog/re…
Questions on AEO for your project? Just ask 👇
New @semrush study (w/ Kevin Indig, 1,094 topics, 50K+ brands in @ChatGPT ):
Only 15.2% of topics have a clear brand owner.
The highest-volume topics are the least likely to be owned. SEO strength predicts ownership only ~half the time. But once you build a real lead, you keep it 90% of the time.
AEO isn't early. It's wide open, and it's closing.
semrush.com/blog/chatgpt-top…
![AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]](https://pbs.twimg.com/card_img/2117286337502154752/W69U6Lqp?format=png&name=800x419)
Similarweb's new report breaks down what ChatGPT actually cites for finance questions.
News & publishers: ~28% Specialist finance publications: ~37% Reviews/UGC: a small fraction
For finance and crypto brands, earned coverage is doing more AI-visibility work than your blog is.
similarweb.com/corp/wp-conte…
ColdChain | AEO, SEO & Performance for Web3. retweeted
OKX is the most downloaded crypto App in Europe.
The widest product range, best pricing, top security - fully licensed for Europe.
More on @Cointelegraph: cointelegraph.com/sponsored/…
We checked 35+ sources across 5 EU markets to see which crypto exchanges AI search actually cites as "legal in the EU."
@binance showed up in 76% of them.
Binance has no valid EU licence.
🧵
Same pattern, different exchange: two Dutch sources rank @MEXC top-3 with zero compliance caveat. MEXC has no MiCA licence either.
One stale post from Feb 2026 is still telling people in 3 different countries that Binance "pivoted to Compliance-First." It hasn't.
If you're a licensed exchange, the compliance work is done. The AI-visibility work mostly hasn't started.
Full study + methodology: aeo.coldchain.agency/blog/ai…
Free AI Visibility Snapshot for licensed exchanges who want to see where they actually stand → aeo.coldchain.agency/audit
Competitive AEO landscape report 2026.
Answer engines don't cite operators for selection queries. Instead, they cite media outlets, educational platforms, and research sources to help users evaluate options. The winning position is "trusted evaluator," not "my product is best."
Key findings:
01: Citation sources vary by segment
Exchanges dominate their own queries (60-70%) but lose for selection. Wallets are controlled by hardware makers. Stablecoins have more balanced competition.
02: Query type determines source
Informational: operators + educators. Comparative: media dominates. Instructional: operators dominate. Selection: media + independent reviewers win.
03: Regulatory content is underowned
Federal regulatory bodies, legal analysis, and compliance guidance are cited frequently but few crypto projects publish this content.
04: Educational platforms perform well
Non-commercial educational content (Coin Bureau, etc.) ranks well because it's trusted. Self-promotional content loses credibility for decision queries.
05: Original research gets cited
Data-driven content with original research is cited more frequently than opinion or general education.
06: Multiple sources win
Answer engines cite 3-5 sources per answer. Being the #1 source is rare. Supporting sources still generate citations and traffic.
Read the full report here:
aeo.coldchain.agency/competi…
Crypto SEO has changed more in the last 18 months than in the previous decade.
The marginal buyer crossed over from crypto-native to fintech-grade. The answer-engine layer – ChatGPT, Perplexity, Gemini, Google AI Overviews – emerged as a new and largely uncontested research surface where shortlists get built before a buyer ever sees a SERP.
And the agentic web arrived, with autonomous AI agents discovering, evaluating, and increasingly transacting on programmable money rails only crypto has at scale.
Here's our guide to rankings, citations and visibility for crypto-aligned SEO.
coldchain.agency/crypto-seo-…
