@coglode

Tools and Training to help you apply Behavioral Science

 London
coglode.com
Joined March 2014
  • Tweets1.8K
  • Following2.7K
  • Followers4.5K
177Media
Really excited to announce our new Behavioral Design System for @figma. Download it below, courtesy of @vitalyf
Vitaly Friedman 🇺🇦🏳️‍🌈@vitalyf5 Apr 2023
💎 What a gem! Behavioral Design System (Figma kit) (coglode.com/figma), a comprehensive and growing set of behavioral science concepts to annotate your design work and back up your ideas. Kindly put together by @ribotminimus. #ux #design #psychology
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Yo @webflow your dns migration plug-in with Entri wiped all the mx records on my domain and it killed my gmail for two days. Might be worth looking into.
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Hi @Pitch. There's a bug when you have a video recording, and Continuity set to 'On' between slides. The bug is that the first animation in the list for the next slide is skipped. I've turned off Continuity but, as you know, it's soo much nicer when it's on.
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Research, data, and behavioral insights are essential for communicating design decisions and earning support for our work. One of my favorites is @coglode—it helps make sense of behavioral research and empowers better decisions with tools like their @figma Behavioral Design System. See more: everydayux.net/the-best-site…
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Cookbook for Teams 🎊 access our revolutionary new #behaviouralscience toolkit for #figma #figjam plus other game-changing extras 🔥 Learn more coglode.com/cookbook/for-tea…
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Learn the language of #behaviouralscience with our flagship #onlinetraining, Coglode Academy, 16-17 March. Includes 2 days of live sessions, your own box of #Nuggets, our members platform, digital library + ongoing monthly live calls 🏆 Last 2 tickets ‼️ buff.ly/3IqIL5I
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💎 Reduce #friction and make the best option effortless by adding in a *centralised, default choice* ✔️ Read more: buff.ly/40lvMLr #ux #ui #uxtips #behavioralscience
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We intuitively see *middle options* as most popular 👯 Supercharge the effect with #socialproof by highlighting others buyers' decisions 🤑 #behaviouralscience #hacks #conversion (full walkthrough here) 👉 buff.ly/3laKBAo
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Use the #SunkCost bias to your advantage! Inspire customers by reminding them of time spent, steps taken or past purchases with you. Reframing past investment as unfinished progress is an effective strategy for motivating continued #engagement & driving #sales 👏 #besci
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Nobody likes hearing bad news, but there's an art to it 👉 package your pains, don't prolong them. Consolidating multiple pieces of bad news into one announcement feels less uncomfortable than drip-feeding it out over time. #behavioraleconomics #nuggets #besci #aggregationeffect
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😽 How cat supply retailer @Catit has cleverly tapped in to what cats do naturally, to reimagine what to do with their product packaging 📦 coglode.com/nuggets-in-the-w… #behaviouralscience
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We prefer & trust whole numbers, over those ending in a 9 (a banana costing £1 is easier and faster to process mentally than one costing £0.99) 🍌 Read more: buff.ly/3WuCLyb #roundpricing #nuggets #behaviouralinsights #behavioralinsights #psychology #ux #pricing
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Give people more confidence in your #products & #services by being open about the *weaknesses* as well as strengths 💡 Research shows providing more info - even if not completely positive - goes a long way in helping customers make their final purchase decisions #besci #sales #ux
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🧻 The University of Ghent implemented an innovative #behaviouralscience strategy to tackle its, ahem, #publicurination problem... resulting in a whopping 83.7% decline 😂👏 Find out how, and a breakdown of all the #Nuggets behind it! buff.ly/3QYQw7e
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The surprising power of #pricefreezes ❄️ Offering customers the security of locks/freezes can be a powerful way to build #loyalty. Ensuring you stay consistent with cost gives an extra layer of reassurance & creates lasting trust #besci #behaviouraldesign #behavioraleconomics
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Why are baseball cards, football stickers and Pokemon cards so addictive? 🎰 A "surprise" or #uncertain reward motivates us better than something we already know about 🎁 #BeSci #certaintyeffect #behaviouralinsights
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Friday 13th may be unlucky for some, but it's a lucky day if you're looking to learn about behavioural science! 🍀 buff.ly/3hgH9CJ
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Check out the "Lucky Loyalty Effect" ... When customers invest in your brand and are offered random rewards or promotions, they actually feel *more likely to win* than less loyal customers.
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It turns out spending leads us to believe we deserve a reward -- which makes for a powerful tool to motivate customers into engaging with your promotions.
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Join us for tomorrow's Live call at 4pm GMT, all about the Certainty Effect! 💎 We're exploring the #behaviouralscience behind why it is that we value 100% certainty over 90% chances ⚖️ the 4 "Levers of #Certainty” we can use in our work 🪄 & much more! buff.ly/3A42qFZ
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