Founding Partner @schemadesign. Exploring the edge of AI, spatial computing, & data. Formerly @pentagram, @ideo, @microsoft. Author of https://xitter.cf/t.co/xwg1kshEIy

Seattle, WA
Joined March 2009
We’re building the OS for creative teams. Memory you own. Alpha is open.
We’re building Studiograph: the operating system for creative teams. One place for everything your team makes and knows. AI grounded in how you already work. Private alpha is open, free while we shape it. studiograph.com
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A client emails. An invite lands. A deal comes up in a thread. Inbox turns each into tasks and records for the right project, person, and organization, with no retyping, and suggests deals. Private alpha: studiograph.com
Work arrives by email and calendar invite. Inbox, in Studiograph, turns it into tasks and records on the right project, person, and organization, and suggests deals. Nobody needs to copy and paste. Request alpha access: studiograph.com
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Meetings are core context for teams. We have been building Studiograph's Meeting Capture feature over several months. It writes straight into your graph, translating calls into the people, organizations, and tasks the meeting was actually about.
Meeting Capture, a new feature in Studiograph, writes what happens in a call straight into your workspace, turning it into the people, organizations, and tasks it's about. You can also ask it questions live from the meeting chat.
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Private alpha is free while we shape the product: studiograph.com
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We've been busy onboarding private alpha teams and getting real feedback from the people using Studiograph day to day. We now have some big updates coming on Monday. Private alpha is still open if you want to see them land in your own workspace first.
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We just shipped a Mac desktop app for @studiographai. It transcribes meetings live and writes summaries into your team's graph — decisions and tasks included. The meeting becomes memory you own. Request alpha access at studiograph.com — free while we shape the product.
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I often describe Studiograph as Obsidian plus Claude Code, for teams. For years my Obsidian vault held everything about my business in one place. When Claude Code came along, that vault became the agent's memory. It read all of it, wrote back into it, and started producing proposals, designs, and prototypes that got better as the vault grew. Then I tried to give the same setup to my team, and it fell apart. Multiple vaults mean multiple truths. Whose notes are these? Where does output go? Who is allowed to change what? Studiograph is what we built to answer those questions. One source of truth, in plain files, portable to any model. Plus permissions, a stable schema, and real-time collaboration. Decks, mockups, prototypes, meetings, and tasks stay in the graph instead of scattering across tools, with a fleet of agents working inside the same boundaries as people. Multiplayer AI is the conversation right now. We got there by needing it, and it feels like the start of how creative teams will work. Alpha access is open: studiograph.com
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The brief is never just a brief. It turns into data work, then a deck, then a design system. If each step lives in a different app, you lose the thread of how you got there. We built Studiograph so those elements can live in one place and stay linked. Still dogfooding it on live projects.
Most creative tools are built for one kind of object: a canvas, a document, a table. Projects don’t stay in one shape. They move from conversation to brief to data to deck. Studiograph keeps those pieces connected in one workspace your team owns.
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One of the ways Studiograph has changed how we work at Schema is dashboards we build ourselves to track real processes, from new business pipeline to project timelines. That only became possible once we moved the data out of scattered SaaS subscriptions into one place we own. Once the data lives in Studiograph, the dashboard is just another artifact in the graph. We build the charts for quarterly review or client readout, whatever the work requires. The numbers stay current because the artifacts reference the live datasets. Change the rows and the dashboard updates. Own the data and the instrumentation in one place. @studiographai @schemadesign
Charts live in the same workspace as the decks and briefs. This is a quarterly performance dashboard. Sample data, four regions, sitting next to Presentations and Publications in the graph. When the numbers live with the rest of the work, you stop hunting a separate BI tab for the last Q.
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The shift with presentation skills isn't just about speed. It unlocks workflows that weren't practical before, like turning a deck straight into a report or doc. @studiographai @schemadesign
Presentation templates in Studiograph are skills. You define structure, type, palette, and layout. The agent pulls from your business context and builds the deck to match, with transitions, interactivity, and a shareable link. When slide production isn't the bottleneck, you spend the time on content and messaging. Templates adapted from open-source work by Rui Zhang (zarazhangrui/beautiful-html-templates, MIT).
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Studiograph can single-shot a deck from your business context and brand guidelines. On-brand and shareable.
Presentation templates in Studiograph are skills. Each one is a short document: type, color, layout, spacing. The agent loads it and builds the deck to match. This is Signal, one of the starter set, opened in the editor. Same onboarding deck, different skin, on demand.
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The harness is a new category of software. It needs new interface models, most of which still have to be invented. It goes beyond chat — a surface where your work is visible and tangible. bert.xyz and buzz.xyz (both from Block) feel like early versions of that. bert especially the infinite canvas. @ycombinator's QM is another. There also won’t be one of these. There will be harnesses for every company, every team, and for different work. That’s the work ahead.
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Brand identity is easy to maintain on the things you control. It falls apart on the things your team produces at volume, proposals, essays, reports. The Tufte template ships in every Studiograph workspace because that's where the brief and the publication should live together.
Longform lives in the same workspace as the decks and charts. This is the Tufte essay template that ships in Getting Started. Essays sit next to the briefs and decisions they came from, so the writing stays attached to the work.
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We used a public museum data sample so we could see whether charts hold up next to a real design-system in @studiographai. This uses dynamic data and a series of interactive charts encoded as skills along with our brand colors and type.
We built this collection dashboard on public museum data, inside Studiograph, next to our own design system. Charts sit in the same graph as the files and decisions that produced them. The work stays attached to how we got there.
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Field note. Schema’s intro deck lives in @studiographai with the design system and the rest of the workspace, so the next person opens one graph instead of hunting a drive.
We’re dogfooding Studiograph on real Schema work. This is our intro deck, built and kept in-product. Design system, clients, and the rest of the graph sit next to the slides we actually ship.
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I'll be on those calls personally. Can't wait to meet the first teams coming in.
The first teams in will have direct access to us. Not a feedback form. We want to know exactly where this breaks on real work. Link in the first reply.
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Studiograph, the platform for creative teams we've been building at @schemadesign, is open for private beta. Looking to hear from designers, design engineers, and design ops leads. Link in the first reply.
We're keeping the first cohort small. We want teams who are already pushing at the edges of what creative work can be, and treat how they work as part of the craft. If that's your team, link in the first reply.
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I was looking for a way to help my team at @schemadesign actually use AI in their work. ChatGPT and Claude are single-player. Every person starts from scratch, no shared context, no memory of what the team already figured out. That's the core problem @studiographai is built around.
Studiograph didn't start as a startup. It started as an internal tool at @schemadesign, a way to stop re-learning things the team had already figured out. We opened it up because we weren't the only ones with the problem.
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Been saying this to the team at @schemadesign for months. The hard part of creative work isn't the ideas, it's keeping the decisions connected so the next person doesn't start from zero. That's the whole reason we built Studiograph.
Strip away the jargon and creative work boils down to two things: 1. Iteration: getting one piece of work right. 2. Connection: linking decisions together. Most tools force you into rigid doc views. Studiograph gives you flexible primitives that adapt to how your team thinks.
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When we started dogfooding @studiographai on client projects at @schemadesign, the biggest shift was being able to click any project entry and instantly see every connected note, deck, and sign-off decision in sequence. Once your team’s knowledge is linked, you stop re-explaining context.
Open a project in Studiograph and you can walk the chain: kickoff notes, the last deck, who signed off and why. People, projects, and decisions live as linked entries. One graph, not another folder dump. Everything your creative team knows, connected.
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Most creative churn is actually memory loss. Without a shared memory of past decisions, teams end up re-solving problems that were already settled.
Most AI tools start from a blank prompt box. Every new brief forces your team to re-explain who you are, what you’ve built, and how you work. Studiograph connects your people, projects, and decisions into a living graph, so AI starts from your full memory, not a blank slate.
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